5 Tips for Creating High-Impact Virtual Brand Experiences

Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty.  One of the greatest problems that…

Read More

4 Truths to Know About Brand Communication in a Post-Pandemic World

Brand communication is an integral part of creating and maintaining a strong brand, and that has never been more true than it is in the post-pandemic world. As the top communication agency in Dubai, Yellow Branding knows how effective brand communication strategy can be when done correctly.  If you are looking to keep your brand…

Read More

3 Ways Brands Can Provide Value During Turbulent Times

As the best branding agency in Dubai, we know how crucial it is for brands to balance consistency with authenticity and flexibility in times of crisis.  During this period of uncertainty, every brand must rise to the challenge. To ensure you are operating as you should under the circumstances, read on for three ways brands…

Read More

3 Lessons From the Most Legendary Rebranding Campaigns of All Time

What do Apple, Burberry, and Volvo have in common? Aside from being known as global brands, these brands have, at one time, gone through a rebranding process. As they enjoy the fruits of their labors today, find out what lessons can be gained from their rebranding journey. If you plan to embark on the same…

Read More

Hue Are You? Using Color Theory to Create a Brand Persona

Every time consumers interact with a brand, it presents opportunities for the company to influence the market’s perception of them. The marketer’s responsibility is to choose the best designs for visual assets to be used during these situations that will make customers want to buy their products or acquire their services. With the help of…

Read More

A Guide to Choosing Your Business’s Best Brand Touchpoints

Establishing a brand touchpoint is an integral part of creating a brand that thrives. It is used in marketing and promotion to make sure that a company’s target market has the best experience with the brand. Whether you’re the head of the marketing department or the boss of the company, this article can help you…

Read More

How to Boost Brand Awareness Through Employee Engagement

Employee engagement has traditionally been seen as an internal matter — one that does not concern anyone else outside the company. However,  time has shown that workers can do more for their organizations beyond putting in time at their desks. As a brand strategy agency in Dubai, we know what engaged employees can do to…

Read More

5 Elements of a Powerful Branding Strategy

Apple, Coca-Cola, Nike, Starbucks, and Tesla are only some of the most well-known companies that are killing it with their branding campaigns. Through their innovative, forward-thinking concepts and success in bringing these ideas to life, they have managed to establish and hold on to their position at the top. Big companies, though, are not the…

Read More

6 Signs It’s Time for a Much-Needed Rebrand

Changing your brand identity is something that requires much thought and research. It isn’t a decision that can be based on a whim. Although a rebrand feels like a fresh start for your company, it’s not always beneficial or even necessary. Remember that just because you start to realize that you don’t like your logo,…

Read More

The Top 5 Visual Branding Mistakes to Avoid

If you’re asked to name the top three brands that first come to your mind, what would these be? Chances are, names like Apple, Coca-cola, or Nike would make the cut. These branding behemoths came to where they stand now because they paid close attention to visual branding. Of course, it’s not the only factor…

Read More

Posts navigation