Brand workshop, audit and research

Relevance. Differentiation. Connections. Conversions. Stay true to your brand promise and make a meaningful impact with a clear mission and plan of action when you work with our brand strategy agency in Dubai.

Why work with us

Brand strategy development is inevitably complex and complicated. The beauty of working with Yellow is you get to move forward with brand building without disrupting your operations. More than planning, we’ll help you design a clear, compelling vision and a plan to make it happen.

What to expect: Brand strategy consulting

Before we begin defining your brand strategy, it is important for us to understand as much about your business, your sector and your customers as we can. During our client-agency brand workshop, we’ll spend time with you and other key stakeholders in the business learning about your aspirations for the brand and your market. Together, we’ll begin the process of mapping out the best path to elevate your brand to its full potential.

Discover how we can design the perfect brand strategy for you.

Brand positioning

Knowing where your brand stands right now is key to making more empowered choices that will serve your goals in the future. Through brand workshop, audit and research, make the smart decisions for your brand through a data-based, results-driven brand workshop, audit and research.

Building a brand strategy in Dubai and similarly high-stake markets requires a discovery process that uses a big-thinking, growth-driven approach. The brand audit is an opportunity to not just take an honest look at your brand’s direction, but more importantly to challenge it. Yellow has the framework to allow you to accomplish this delicate process with precision and expertise.

Schedule a brand workshop here.

Brand architecture

From holding companies spanning multiple sectors to product ranges and sub-brands, defining your brand architecture brings order to your organization. This process allows you to transfer equity between business units, thereby allowing a newer, less established service to capitalize on the recognition of a more well-known one.

Through brand architecture shown in visual format such as diagrams and illustrations, we create association between business units where you need it and distance where you don’t. A well-defined, thoughtfully designed brand architecture diagram allows you to define the brand accurately, in a way that the target audience can understand and truly resonate with.

Define brand perception and brand reputation with a smartly designed brand architecture.

Staff engagement

When your team fully understands and embraces your brand, they become your greatest champions. Through structured workshops and seminars, we make sure your staff grasps your brand positioning, what makes it different from your competitors and how it looks, sounds and acts when interacting with the market it serves.

We believe that a brand’s own people are its greatest ambassadors. Combining data analytics, talent insights and company culture exercises, we’ll work directly with you to make sure that your staff are your brand’s most passionate voice.

Engage your brand’s very own champions.