Beema
Brand Strategy
brand identity
2024
The brief
visual language
Brand Strategy
brand identity
Beema is the region’s first online, pay-per-km motor insurance provider. The business offers a fresh alternative to an industry that has traditionally failed to engage and connect with their audiences. Considering the offering was disruptive, Beema needed an identity that clearly communicated this.
Client
Beema
Industry
Other
The approach
Our solution was to create a relatable, approachable insurance provider brand – one that differentiates itself from the competition through pricing, product channels and, most importantly, the way it communicates. Through a lighthearted tone of voice, carefully considered messaging system, a refreshed brand identity and a distinctive illustration style, we positioned Beema as an insurance provider unlike any other.
The brand appeals to a new generation of vehicle owners – one that is more comfortable interacting through online channels rather than call centres; one that seeks out smarter, more efficient ways of doing things and looks for brands that resonate with their own values.
