Luma

Luma, in Abu Dhabi is a carefully considered children’s play and education destination brand.

We worked with the founders of Luma (parents themselves) to build a lovable, modern children’s brand spanning both an educational and play destination, as well as educational products for the home.

As well as creating the name, visual identity, illustration style and social media presence, we developed a number of key brand extensions – including educational flash cards that can be bought online and in select retail outlets.