Rebranding the UAE’s most-loved fruit juices
Barakat
With 44 years spent producing fresh juices and produce, the home-grown Barakat Group is looking to move further into the wellness arena, with a rebrand that goes beyond labels and logo, and deeper into issues such as sustainability, local produce and fostering an entrepreneurial spirit in the UAE.
We worked with Barakat positioning them for the future – a contemporary wellness and lifestyle brand, taking into account their visual identity, as well as all key brand touchpoints – packaging for the entire Barakat range of products, social media, vehicle livery and digital presence.
Services included: Brand strategy, Brand identity, Logo design, Brand guidelines, Stationery design, Tone of voice and messaging, Image style, Website design, Social media management, Advertising, Marketing
