Barakat

We developed the brand strategy to understand the mindset of the audience – an audience focused on wellness. So the rebrand had to go beyond labels and logo and required a new lens with which to approach this very-loved brand.

We worked with Barakat positioning them for the future – a contemporary wellness and lifestyle brand, taking into account their visual identity, as well as all key brand touchpoints – naming and packaging for the entire Barakat range of products, social media look and feel, vehicle livery and digital presence.

Since the rebrand, Barakat has also incorporated sustainability as a key pillar, with their bottles being 99% biodegradable, and continued to focus on new product developments, based on the needs of the audience.

Yellow has been involved in developing packaging for the new products – from Iced Teas to Juice Pops and from Mocktails to Dips. We have also worked with the team on refining the app user interface and experience ensuring that the brand promise of ‘freshness and nourishment’ comes through across all touchpoints and all phases of the user journey. We considered the same experience when Barakat opened its first-ever retail store in Town Square, Nshama by supporting the team with in-store branding, point of sale and external and internal signage.

In addition, Yellow has crafted the naming and branding of Barakat’s sub-brands including Thrill and Froza (region’s first artisanal ice-cream with real fruit bits!). Find out more about Froza here, and be sure to try it, the ice-cream is just as delicious as the branding. 🙂

We are proud of the breadth of work that we have done, and continue to do, for this innovative homegrown brand.