Areaworks
Areaworks
Brand Strategy
brand identity
2024
The brief
The brief
Brand Strategy
brand identity
Coworking spaces found in London, Dubai, and Asia, Areaworks is about creating welcoming, vibrant and happy spaces where people thrive and be the best version of themselves.
Client
Areaworks
Industry
Other
The approach
The approach
Defining a concrete set of values and cementing the brands positioning and brand purpose paved the way for a brand identity that is colourful, vibrant and
fun.
Focusing on the core principles that define Areaworks led to a tone of voice and visual system different from any of the competitors operating in the key
areas in which Areaworks exists.
We defined a visual and verbal toolkit – one that comprises image style, ownable colours, tone of voice and messaging which were brought to life across a
wide range of ongoing applications, including social media, website design and corporate stationery.
