5 Elements of a Powerful Branding Strategy

Apple, Coca-Cola, Nike, Starbucks, and Tesla are only some of the most well-known companies that are killing it with their branding campaigns. Through their innovative, forward-thinking concepts and success in bringing these ideas to life, they have managed to establish and hold on to their position at the top. Big companies, though, are not the…

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6 Signs It’s Time for a Much-Needed Rebrand

Changing your brand identity is something that requires much thought and research. It isn’t a decision that can be based on a whim. Although a rebrand feels like a fresh start for your company, it’s not always beneficial or even necessary. Remember that just because you start to realize that you don’t like your logo,…

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The Top 5 Visual Branding Mistakes to Avoid

If you’re asked to name the top three brands that first come to your mind, what would these be? Chances are, names like Apple, Coca-cola, or Nike would make the cut. These branding behemoths came to where they stand now because they paid close attention to visual branding. Of course, it’s not the only factor…

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What’s in a Name? How to Choose a Brand Name That Resonates

Various essential processes come with starting a new business. You have to find the perfect space for your office or retail store, furnish your premises, hire your first employees, and take on other tasks that will take you a step closer to finally launching your venture. All these tasks, though, may appear to be a…

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How to Use Brand Archetypes to Connect Emotionally With Your Audience

Brand archetypes are employed by some of the most loved companies in the world. Brand archetypes aim to strengthen a brand’s story and are a fantastic way to leave an enduring impression on potential customers. Utilizing an archetype in your brand’s story helps to arouse emotion and generate personal connections between your brand and your…

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Easter Special: #Forthethrone

Happy Easter from everyone at Yellow! The longest wait of the century is finally over. We’re back with another blog post! Woot woot! JK – of course I was talking about the biggest TV show of all time – Game of Thrones. Winter is finally here (Dubai is burning up, though :)). Because who are…

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Fictitious brands I’d probably buy

Product placement in movies can get irritating. I remember watching Michael Bay’s The Island and thinking the film was just one big ad for a bunch of different products. (I read somewhere that the film featured 35 different product placements, which is crazy.) But then there are movies that feature brands I’ve come to love.…

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Thinking of rebranding? What’s your why?

A successful rebrand is, more often than not, tied to a number of different metrics. It is woven into key components that ultimately make it work: a change in corporate direction, a product overhaul, or even a shift in demographic focus. Rebranding can be a powerful tool, helping align corporate values, giving stakeholders and staff…

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An Identity Shift | Logo Hijacking

Hello 2019! Halfway into the first month, and a lot has already happened in the branding world. MasterCard has dropped its name from their logo for the first time in 50 years. The co-working giant, WeWork has rebranded as The We Company. And Pepsi jumps on the love wagon with their new rebranded campaign –…

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How the image of Santa Claus came to be

‘Tis that time of year when we have the log fire burning on the screen of the old iMac in the corner of the studio, Wael is decorating our new Christmas tree and we’re all thinking about the Secret Santa gifts underneath it. As designers, creatives, and otherwise inquiring branding minds, this got us wondering about…

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