White and the Bear

Creating the world’s first children’s restaurant

White and the Bear, located in Jumeirah, Dubai, is the world’s first children’s restaurant.

In creating the brand for White and the Bear, we wanted to develop two characters for the venue. White (the Rabbit) and Bear would be two friends, each with their own distinct personalities. We developed a clear brand story for each of them, defined each of their personalities and then began to create messaging for each of them.

From there. we developed their image and finalized how each of them would look, move and act, considering different angles and profiles.

Working with the client, appointed chefs and interior designers, we brought the brand to life throughout the restaurant space bringing playful touches to the venue’s key interaction points and touchpoints, including menus and takeaway items.

We then looked to the digital space, including social media and the White and Bear website to fully realize and complete the brand.

Services included: Brand identity, Logo design, Tone of voice and messaging, Illustration style, Image style, Website design, Social media management, Signage and way finding, Environmental branding, Menu design

Roxy Plus

Building loyalty for Roxy Cinemas

For Roxy Cinemas loyalty program, our aim was to connect with an audience of cinema-goers and movie lovers through targeted communication grounded in the world of film and popular culture.

Solution:

We developed a robust brand for Roxy Plus spanning three different tiers and driven by key elements – including type, color and style – taken from the recently updated Roxy branding. Designed to be flexible and dynamic, the Roxy Plus brand moves easily across media – print, digital and social, as well as animation, 3D cinema graphics and printed advertising.

On approval of the brand, we released a teaser campaign, influenced heavily by key visuals from big summer blockbusters.

A robust campaign followed, taking the idea of loyalty but grounding it in the world of film culture through a newly created Roxy illustration style, as well as quotes and characters from the movies.

Services included: Brand identity, Logo design, advertising, illustration style

Cafu

Refueling reinvented

Cafu is the region’s first fuel delivery service. Subscribers can choose between either a once off, pay-as-you-go service or a monthly subscription option. By pinpointing the location of a vehicle, and leaving the fuel cap of their car open, subscribers can now have fuel delivered to their car while at home or at work.

Working with the team at Mena Energy, we began working through the various challenges that an entirely new type of fuel product would face, how best to address those challenges and how to educate the public on the new app. Following a detailed brand audit and strategy phase, we developed a brand name for the brand – something both descriptive and intriguing, while fitting comfortably within the identified benchmark space.

We developed a series of engaging brand messages, designed to live across a wide number of different spaces – online, in app, across social and in advertising. The brand identity was then taken across all key applications, including app design and informational and educational onboarding videos. Iconography was developed to support a simple, no-fuss product, while Arabic considerations, including logo creation and typography choices were developed for the brand and detailed in a thorough brand guidelines document.

 

Brand Strategy | Naming| Brand Identity | Logo Design| Tone of Voice & Messaging | Brand Guidelines | Website Design | App Design & Development

Learn more or download the app here.

Pine Tree Lane

Crafted living

Bringing 30 years of experience in furniture design and wood joinery to the Dubai market, Pine Tree Lane offers customized, affordable furniture design for both the office and home.

Working with Pine Tree Lane, our aim was to capture the essence of what made Pine Tree Lane what it is: A colourful, expressive brand offering customers everything from unique, signature pieces, to fully fitted interiors.

Pine Tree Lane blends high end design with affordability. We developed a brand spanning retail and environmental design, through to printed brochures and collateral, as well as web design and social media look and feel. While the brand features bright colors and multiple, dynamic grapic elements, by pairing it with white space and simplistic typography, the brand feels fresh, minimal and modern.

 

Services included: Brand identity, Logo design, Tone of voice and messaging, Image style, Website design, Social media management, Signage and way finding, Environmental branding