Welcome to Number Five
A Jumeirah based, artisanal coffee shop and café, Number Five is a celebration of good taste, good coffee and good design.
Working with the founders, we developed a minimal identity spanning a simple, muted color palette punctuated by gold foil and complimenting understated, white interior spaces.
Creating the world’s first children’s restaurant
White and the Bear, located in Jumeirah, Dubai, is the world’s first children’s restaurant.
In creating the brand for White and the Bear, we wanted to develop two characters for the venue. White (the Rabbit) and Bear would be two friends, each with their own distinct personalities. We developed a clear brand story for each of them, defined each of their personalities and then began to create messaging for each of them.
From there. we developed their image and finalized how each of them would look, move and act, considering different angles and profiles.
Working with the client, appointed chefs and interior designers, we brought the brand to life throughout the restaurant space bringing playful touches to the venue’s key interaction points and touchpoints, including menus and takeaway items.
We then looked to the digital space, including social media and the White and Bear website to fully realize and complete the brand.
Services included: Brand identity, Logo design, Tone of voice and messaging, Illustration style, Image style, Website design, Social media management, Signage and way finding, Environmental branding, Menu design
Building loyalty for Roxy Cinemas
For Roxy Cinemas loyalty program, our aim was to connect with an audience of cinema-goers and movie lovers through targeted communication grounded in the world of film and popular culture.
We developed a robust brand for Roxy Plus spanning three different tiers and driven by key elements – including type, color and style – taken from the recently updated Roxy branding. Designed to be flexible and dynamic, the Roxy Plus brand moves easily across media – print, digital and social, as well as animation, 3D cinema graphics and printed advertising.
On approval of the brand, we released a teaser campaign, influenced heavily by key visuals from big summer blockbusters.
A robust campaign followed, taking the idea of loyalty but grounding it in the world of film culture through a newly created Roxy illustration style, as well as quotes and characters from the movies.
Managing Tortilla’s social media presence
Social media management for Tortilla Arabia
A new KSA cosmetics brand gets social
Social media management for Aline
Believers in the work-laugh balance
Brand strategy and identity design for Areaworks
Cafu is the region’s first fuel delivery service. Subscribers can choose between either a once off, pay-as-you-go service or a monthly subscription option. By pinpointing the location of a vehicle, and leaving the fuel cap of their car open, subscribers can now have fuel delivered to their car while at home or at work.
Working with the team at Mena Energy, we began working through the various challenges that an entirely new type of fuel product would face, how best to address those challenges and how to educate the public on the new app. Following a detailed brand audit and strategy phase, we developed a brand name for the brand – something both descriptive and intriguing, while fitting comfortably within the identified benchmark space.
We developed a series of engaging brand messages, designed to live across a wide number of different spaces – online, in app, across social and in advertising. The brand identity was then taken across all key applications, including app design and informational and educational onboarding videos. Iconography was developed to support a simple, no-fuss product, while Arabic considerations, including logo creation and typography choices were developed for the brand and detailed in a thorough brand guidelines document.
Learn more or download the app here.
Brand naming and identity design for Nao
Naming and brand identity for Nao
Bringing 30 years of experience in furniture design and wood joinery to the Dubai market, Pine Tree Lane offers customized, affordable furniture design for both the office and home.
Working with Pine Tree Lane, our aim was to capture the essence of what made Pine Tree Lane what it is: A colourful, expressive brand offering customers everything from unique, signature pieces, to fully fitted interiors.
Pine Tree Lane blends high end design with affordability. We developed a brand spanning retail and environmental design, through to printed brochures and collateral, as well as web design and social media look and feel. While the brand features bright colors and multiple, dynamic grapic elements, by pairing it with white space and simplistic typography, the brand feels fresh, minimal and modern.