Oli Oli

In Dubai, there is no shortage of children’s play venues, activity centers and entertainment facilities. None of these, however encourage the same level of play-based learning the way OliOli does. OliOli isn’t an arcade center. Nor is it a jungle gym or a playground. And while it is a carefully curated, meticulously put together collection of activities and experiences, it is a completely new concept to the region. Peoples’ perceptions and expectations of play areas in Dubai are defined by those facilities that already exist. As a new concept in a well-established sector, OliOli challenges what parents have come to expect from the places they are used to taking their kids.

Working closely with the owners, we set about developing a tone of voice for the OliOli website – one that embraced the creative ethos of the space while acting as an educational platform – one that told parents about the unique nature, benefits and experiences that OliOli was offering. Avoiding the typical, overly excitable tonality often found within the category and adopting simple, down-to-earth language resulted in a voice that genuinely cuts through the clutter, carving a niche for a brand that values creativity, wonder and play-based learning above all else.

Signage within OliOli is treated as a key component of the overall brand, adding to the visitor experience. Material choices and finishes are all carefully considered in relation to the rest of the space, while installations – both outside and inside the venue – add richness and depth to the brand’s core purpose – inviting guests to experience the joy of discovery.

To launch the brand, we developed a website that is informative and educational – inviting guests to explore the different exhibits in a digital space. Clean layout coupled with clear messaging echos the OliOli interior design philosophy while a photographic and video shoot provided compelling visual content for the site.

“We engaged with Sarah, Scott, Stu and Wael a little over a year ago after meeting with close to a dozen branding agencies – and we’ve had an exceptionally positive, rewarding and fulfilling experience with them. Their sincere internalization of our brief and objectives, genuine interest and passion for our project, conscientious and focused work ethic, flexible and open-minded attitude, and a truly collaborative approach made them feel like an extension of our own team. Their output has been superb and spot on! And they are great people! We all always looked forward to our conversations and discussions with them – and they made the entire journey a lot more accessible and enjoyable for us. They have allowed us to be proud owners of a brand that was just an idea in our head – a brand that our guests can emotionally connect with. We couldn’t endorse them enough.”

Purshotam Ramchandani, OliOli