Brand Strategy
Our approach to branding and design transcends simple aesthetics to forge meaningful brands. We believe that a successful brand identity requires alignment with core beliefs and an impactful purpose.
Brand workshop, audit and research
Where we start. We start by conducting an in-depth workshop to find out what makes your business unique, who you are targeting, what your ambitions are and what your brand’s personality is. After this we immerse ourselves in desktop research, speaking to your current and potential customers and looking at competitors, trends and benchmarks within your industry.
Brand strategy development
After understanding (a lot) about your business, your sector and your customers, we distil our findings to map out the best path to build or elevate your brand to its full potential. We help define the brand archetype, your why for being (think Simon Sinek) and what your brand essence is. Beyond this, we plan tactics and a roadmap to implement your strategy
Why work with us?
Brand strategy development is equal parts creative and complicated. The beauty of working with Yellow is you get to work with a team that feels invested in your success.
Discover how we can design the perfect brand strategy for you.
Where we start. We start by conducting an in-depth workshop to find out what makes your business unique, who you are targeting, what your ambitions are and what your brand’s personality is. After this we immerse ourselves in desktop research, speaking to your current and potential customers and looking at competitors, trends and benchmarks within your industry.
After understanding (a lot) about your business, your sector and your customers, we distil our findings to map out the best path to build or elevate your brand to its full potential. We help define the brand archetype, your why for being (think Simon Sinek) and what your brand essence is. Beyond this, we plan tactics and a roadmap to implement your strategy.
Brand strategy development is equal parts creative and complicated. The beauty of working with Yellow is you get to work with a team that feels invested in your success.
Discover how we can design the perfect brand strategy for you.
Brand Positioning
Knowing what your brand stands for and who it serves lays the foundation of what your brand looks like, speaks like and feels like to your customers.
Building a brand strategy in Dubai requires a discovery process that uses a big-thinking, growth-driven approach. The brand audit is an opportunity to not just take an honest look at your brand’s direction, but more importantly, to challenge it. Yellow has the framework to allow you to accomplish this process with precision and expertise.
From startups to legacy brands to global brands, we have worked on brand strategy and positioning that have helped these businesses reach their objectives.
Brand Architecture
From holding companies spanning multiple sectors to product ranges and sub-brands, defining your brand architecture brings order to your organisation. This process allows you to transfer equity between business units, thereby allowing a newer, less established service to capitalise on the recognition of a more well-known one.
A well-defined, thoughtfully designed brand architecture plan allows you to define the brand accurately, in a way that the target audience can understand and truly resonate with.
Staff Engagement
When your team fully understands and embraces your brand and what it stands for, they become your greatest champions. Through structured workshops and inductions, we make sure your team grasps your brand positioning, what makes it different from your competitors and how it looks, sounds and acts when interacting with the market it serves.
We believe that a brand’s own team are its greatest ambassadors. Combining talent insights and company culture exercises, we’ll work directly with you to make sure that your staff are your brand’s most passionate voice.
Engage your brand’s very own champions.
Our Work
Let's find your onlyness. Just like we have for some incredible brands.
