We are proud of our ability to start trends and grow brands. In today’s ever-changing marketplace, creativity matters. From brand strategy and advertising to digital marketing, copywriting services and website development, our work is innovative and human-centered.
A Jumeirah based, artisanal coffee shop and café, Number Five is a celebration of good taste, good coffee and good design.
Working with the founders, we developed a minimal identity spanning a simple, muted color palette punctuated by gold foil and complimenting understated, white interior spaces.
Services included: Brand identity, Logo design, Image style, Website design, Social media management, Signage and way finding, Environmental branding, Menu design
White and the Bear, located in Jumeirah, Dubai, is the world’s first children’s restaurant.
In creating the brand for White and the Bear, we wanted to develop two characters for the venue. White (the Rabbit) and Bear would be two friends, each with their own distinct personalities. We developed a clear brand story for each of them, defined each of their personalities and then began to create messaging for each of them.
From there. we developed their image and finalized how each of them would look, move and act, considering different angles and profiles.
Working with the client, appointed chefs and interior designers, we brought the brand to life throughout the restaurant space bringing playful touches to the venue’s key interaction points and touchpoints, including menus and takeaway items.
We then looked to the digital space, including social media and the White and Bear website to fully realize and complete the brand.
Services included: Brand identity, Logo design, Tone of voice and messaging, Illustration style, Image style, Website design, Social media management, Signage and way finding, Environmental branding, Menu design
For Roxy Cinemas loyalty program, our aim was to connect with an audience of cinema-goers and movie lovers through targeted communication grounded in the world of film and popular culture.
Solution:
We developed a robust brand for Roxy Plus spanning three different tiers and driven by key elements – including type, color and style – taken from the recently updated Roxy branding. Designed to be flexible and dynamic, the Roxy Plus brand moves easily across media – print, digital and social, as well as animation, 3D cinema graphics and printed advertising.
On approval of the brand, we released a teaser campaign, influenced heavily by key visuals from big summer blockbusters.
A robust campaign followed, taking the idea of loyalty but grounding it in the world of film culture through a newly created Roxy illustration style, as well as quotes and characters from the movies.
Services included: Brand identity, Logo design, advertising, illustration style
Cafu is the region’s first fuel delivery service. Subscribers can choose between either a once off, pay-as-you-go service or a monthly subscription option. By pinpointing the location of a vehicle, and leaving the fuel cap of their car open, subscribers can now have fuel delivered to their car while at home or at work.
Working with the team at Mena Energy, we began working through the various challenges that an entirely new type of fuel product would face, how best to address those challenges and how to educate the public on the new app. Following a detailed brand audit and strategy phase, we developed a brand name for the brand – something both descriptive and intriguing, while fitting comfortably within the identified benchmark space.
We developed a series of engaging brand messages, designed to live across a wide number of different spaces – online, in app, across social and in advertising. The brand identity was then taken across all key applications, including app design and informational and educational onboarding videos. Iconography was developed to support a simple, no-fuss product, while Arabic considerations, including logo creation and typography choices were developed for the brand and detailed in a thorough brand guidelines document.
Brand Strategy | Naming| Brand Identity | Logo Design| Tone of Voice & Messaging | Brand Guidelines | Website Design | App Design & Development
Learn more or download the app here.
Working with Jumeirah, we developed brands for the five dining experiences within their latest Abu Dhabi hotel offering – Saadiyat Beach Resort. Al Majlis, the upscale lobby lounge offers guests a place to meet, unwind and sample a variety of coffees, teas and pastries.
In developing the name and brand identity for the venue, we wanted to ensure that the brand was in line with the café’s core offering – a place where people can meet, socialize and where guests can take the time to sample a number of smaller cakes, pastries and starters. At the same time, we wanted the name to reflect the regional, Arabic heritage surrounding where much of the coffees, teas and desserts are sourced from.
Certain stylistic choices were carried through into all of the venues – metallic finishes (golds and coppers), patterning and an uncluttered, modern, sense of design found its way into each and every one of the venue’s brand identities. There though, the similarities ended and each brand became its own experience.
Menus – rich, hardcover leather-bound volumes with gold trim and copper screws, were designed to not only reflect and enhance the restaurant experience, but also to allow for quick and easy amendments in the future. Inside the menu, gold foiling was then applied over full color images to further enhance the richness and authenticity of the experience.
Working with the team at Jumeirah, we created a full suite of restaurant brand applications for Mare Mare – from menu design to coasters and napkins – finally compiling the project in a neatly documented brand guidelines document.
Naming | Brand Identity | Logo design | Menu Design | Brand guidelines
You can learn more about the resort here:
Tean is Saadiyat Island Resort’s upscale, Arabic dining option. Along with four other venues, it forms a suite of restaurant brands we created for Jumeirah’s five-star hotel.
Brand naming , Logo design and brand identity creation
Each of the five restaurants offers guests different dining experiences: Mare Mare specializes in seafood, Majlis serves tea, coffee and cakes, Tean offers a modern take on cuisine from around the Middle East. We wanted to ensure that each of the brands reflected that unique experience, while fitteing into, and complimented, the greater vision and proposition of the resort.
Certain stylistic choices were carried through into all of the venues – metallic finishes (golds and coppers), patterning and an uncluttered, modern, sense of design found its way into each and every one of the venue’s brand identities. There though, the similarities ended and each brand became its own experience.
Saadiyat Island is renowned for embracing art and culture. From The Louvre, to the Manarat Al Saadiyat, Salwa Zeidan and The Art Gallery at NYU, the island is rich in color and expression. We wanted the Tean brand to both embrace the richness of the food on offer, while reflecting the ethos of the Island’s greater vision.
The brand identity is dynamic. The logo is versatile; it shifts and changes throughout the many applications it appears on – from printed material – (such as coasters and menus) to signage and uniform design.
Working with the team at Jumeirah, we finalized a full suite of restaurant brand applications for Tean, finally compiling the project in a neatly documented brand guidelines document.
Brand Strategy | Naming | Brand Identity | Logo design | Menu Design
You can learn more about the resort here:
Yellow is a Dubai branding agency, digital partner and advertising company working with progressive businesses to build bold, meaningful brands.
We’re here to help homegrown businesses go global – and global businesses go local. Whether you’re an enterprise or an entrepreneur, evolving an industry or changing the world, we find innovative ways to communicate your advantage – embedding your brands in the hearts and minds of those who matter.
We believe that every organisation has a purpose. That its success hinges on how well it understands, acknowledges, lives and communicates that purpose. This is the essence of what we do as a branding and design agency: helping businesses express their beliefs, internally and externally, to fulfil their ambitions.
Through research, workshops and interviews, we develop strategic platforms that lay the groundwork for brands that are better able to build long-lasting connections with stakeholders and customers through targeted messaging, image and illustration styles, and powerful visual identities. We manage brands both offline and online; our digital team managing social media, website requirements and app development, while our offline team takes care of traditional media, corporate stationery, signage, print requirements and technical documents, such as annual reports and brand guideline documents, carefully considering finishing and production techniques for menus, brochures and books. In the end, we are an agency that loves to see brands thrive – no matter the media.
We work with companies wanting to define what they stand for. We help those businesses create genuine, long-lasting connections with the people they truly care about. We care about the designs and logos we create and the words we write. And we aim to have some fun together along the way.
At Yellow, creativity thrives and purpose-led thinking elevates the status quo. We’re a collaborative team of big thinkers, strategists, designers, artists and digital natives. Take a peek at what makes us different.
