G.O.A.T Coffee Cups

GOAT

The greatest of all time

GOAT prides itself on making the greatest burger of all time – and judging by the queues every evening, they look like they are delivering on that promise.

We worked with the team at GOAT to deliver a positioning, name, full brand identity and key applications for this restaurant n Dubai Design District.

A catchy name, striking color and bold identity complement a venue that has taken the Dubai burger scene by storm.

 

Services included: Brand strategy, Brand identity, Logo design, Brand guidelines, Stationery design, Tone of voice and messaging, Image style, Website design, Social media management, Advertising, Marketing

Barakat Orange Juice

Barakat

Rebranding the UAE’s most-loved fruit juices

With 44 years spent producing fresh juices and produce, the home-grown Barakat Group is looking to move further into the wellness arena, with a rebrand that goes beyond labels and logo, and deeper into issues such as sustainability, local produce and fostering an entrepreneurial spirit in the UAE.

We worked with Barakat positioning them for the future – a contemporary wellness and lifestyle brand, taking into account their visual identity, as well as all key brand touchpoints – packaging for the entire Barakat range of products, social media, vehicle livery and digital presence.

 

Services included: Brand strategy, Brand identity, Logo design, Brand guidelines, Stationery design, Tone of voice and messaging, Image style, Website design, Social media management, Advertising, Marketing

Roshan

Roshan

Afghanistan’s leading network

Roshan is Afghanistan’s leading telecommunications provider. Weworked with them to overhaul their brand positioning, as well as their image. We work with them, taking care of their social media presence, above the line, below the line, retail and digital communication.

In addition to looking after the Roshan brand, we have rolled out a number of retail stores for the business, produced TV and radio adverts for them, and directed their brand and retail image portfolio.

 

Services included: Brand strategy, Brand identity, Logo design, Brand guidelines, Stationery design, Tone of voice and messaging, Image style, Website design, Social media management, Advertising, Marketing

Covetor

Tomorrow’s brands, today

Covetor, a subsidiary of Irth, prides itself on seeking out the most exciting, innovative brands from around the world and bringing them to the region.

It was important to position Covetor as a business with extensive local experience, know-how and reach, while also existing at the cutting edge of retail – a company both in touch with the evolving needs of the consumer and the vision to provide access to the world’s most progressive brands.

After an extensive positioning and strategy exercise, we developed everything from the name, identity and visual system, to communication and marketing material, social media grids and templates, as well website and presentation design.

Services included: Brand strategy, Naming, Brand identity, Logo design, Brand guidelines, Stationery design, Tone of voice and messaging, Image style, Website design, Social media management

Misk

Bespoke jewelry, from the UAE to the world

Misk is a home-grown, local high-end jewelry brand. It is a celebration of Emirati culture, with particular attention to detail and craftsmenship.

We worked with the owners of Misk to revitalize an already established brand, overhauling the logo, brand identity, and considering every aspect of their customers interaction points, including website, social, and packaging systems.

Services included: Brand identity, Logo design, Tone of voice and messaging, Image style, Website design, Social media management, Packaging,

Luma

A brighter way to play

Luma, in Abu Dhabi is a carefully considered children’s play and education destination brand.

We worked with the founders of Luma (parents themselves) to build a lovable, modern children’s brand spanning both an educational and play destination, as well as educational products for the home.

As well as creating the name, visual identity, illustration style and social media presence, we developed a number of key brand extensions – including educational flash cards that can be bought online and in select retail outlets.

Services included: Brand identity, Logo design, Tone of voice and messaging, Image style, Website design, Social media management, Signage and way finding, Environmental branding

 

 

Cafu

Refueling reinvented

Cafu is the region’s first fuel delivery service. Subscribers can choose between either a once off, pay-as-you-go service or a monthly subscription option. By pinpointing the location of a vehicle, and leaving the fuel cap of their car open, subscribers can now have fuel delivered to their car while at home or at work.

Working with the team at Mena Energy, we began working through the various challenges that an entirely new type of fuel product would face, how best to address those challenges and how to educate the public on the new app. Following a detailed brand audit and strategy phase, we developed a brand name for the brand – something both descriptive and intriguing, while fitting comfortably within the identified benchmark space.

We developed a series of engaging brand messages, designed to live across a wide number of different spaces – online, in app, across social and in advertising. The brand identity was then taken across all key applications, including app design and informational and educational onboarding videos. Iconography was developed to support a simple, no-fuss product, while Arabic considerations, including logo creation and typography choices were developed for the brand and detailed in a thorough brand guidelines document.

 

Brand Strategy | Naming| Brand Identity | Logo Design| Tone of Voice & Messaging | Brand Guidelines | Website Design | App Design & Development

Learn more or download the app here.

World Future Energy Summit

A new identity for The Future World Energy Summit

The World Future Energy Summit happens every year and brings together thought leaders from around the world.

We were tasked with developing an overall brand identity for the summit, a carefully considered brand architecture – covering various key areas (solar, water, cities, climate, etc). Each of these needed to have their own identifiable personality, while working together to build and complement the overarching Energy Summit brand identity.

Through color, graphics and imagery we built vibrant, dynamic campaign that existed in digital and social marketing, through to event branding and onsite merchandise.

Services included: Brand identity, Logo design, Tone of voice and messaging, Image style, Website design, Social media management, Signage and way finding, Environmental branding

 

 

Beema

A brand refresh for the region’s first pay-per-mile provider

Beema is the region’s first online, pay-per-km insurance provider. The business offers a fresh alternative to an industry that has traditionally failed to engage and connect with their audiences.

Our solution was to create a relatable, approachable insurance provider brand – one that differentiates itself from the competition through pricing, product channels and, most importantly, the way it communicates. Through a lighthearted tone of voice, carefully considered messaging system, a  refreshed brand identity and a distinctive illustration style, Beema is an insurance provider unlike any other.

It appeals to a new generation of vehicle owners – one that is more comfortable interacting through online channels rather than call centers; one that seeks out smarter, more efficient ways of doing things and looks for brands that resonate with their own values.

Services included: Brand identity, Logo design, Tone of voice and messaging, Image style, Website design, Social media management, Signage and way finding, Environmental branding

 

 

White and the Bear

Creating the world’s first children’s restaurant

White and the Bear, located in Jumeirah, Dubai, is the world’s first children’s restaurant.

In creating the brand for White and the Bear, we wanted to develop two characters for the venue. White (the Rabbit) and Bear would be two friends, each with their own distinct personalities. We developed a clear brand story for each of them, defined each of their personalities and then began to create messaging for each of them.

From there. we developed their image and finalized how each of them would look, move and act, considering different angles and profiles.

Working with the client, appointed chefs and interior designers, we brought the brand to life throughout the restaurant space bringing playful touches to the venue’s key interaction points and touchpoints, including menus and takeaway items.

We then looked to the digital space, including social media and the White and Bear website to fully realize and complete the brand.

Services included: Brand identity, Logo design, Tone of voice and messaging, Illustration style, Image style, Website design, Social media management, Signage and way finding, Environmental branding, Menu design