Managing Tortilla’s social media presence
Social media management for Tortilla Arabia
Social media management for Tortilla Arabia
Social media management for Aline
Brand strategy and identity design for Areaworks
Cafu is the region’s first fuel delivery service. Subscribers can choose between either a once off, pay-as-you-go service or a monthly subscription option. By pinpointing the location of a vehicle, and leaving the fuel cap of their car open, subscribers can now have fuel delivered to their car while at home or at work.
Working with the team at Mena Energy, we began working through the various challenges that an entirely new type of fuel product would face, how best to address those challenges and how to educate the public on the new app. Following a detailed brand audit and strategy phase, we developed a brand name for the brand – something both descriptive and intriguing, while fitting comfortably within the identified benchmark space.
We developed a series of engaging brand messages, designed to live across a wide number of different spaces – online, in app, across social and in advertising. The brand identity was then taken across all key applications, including app design and informational and educational onboarding videos. Iconography was developed to support a simple, no-fuss product, while Arabic considerations, including logo creation and typography choices were developed for the brand and detailed in a thorough brand guidelines document.
Learn more or download the app here.
Naming and brand identity for Nao
Brand identity for Ideafarm
Restaurant branding for Mare Mare
Tean is Saadiyat Island Resort’s upscale, Arabic dining option. Along with four other venues, it forms a suite of restaurant brands we created for Jumeirah’s five-star hotel.
Brand naming , Logo design and brand identity creation
Each of the five restaurants offers guests different dining experiences: Mare Mare specializes in seafood, Majlis serves tea, coffee and cakes, Tean offers a modern take on cuisine from around the Middle East. We wanted to ensure that each of the brands reflected that unique experience, while fitteing into, and complimented, the greater vision and proposition of the resort.
Certain stylistic choices were carried through into all of the venues – metallic finishes (golds and coppers), patterning and an uncluttered, modern, sense of design found its way into each and every one of the venue’s brand identities. There though, the similarities ended and each brand became its own experience.
Saadiyat Island is renowned for embracing art and culture. From The Louvre, to the Manarat Al Saadiyat, Salwa Zeidan and The Art Gallery at NYU, the island is rich in color and expression. We wanted the Tean brand to both embrace the richness of the food on offer, while reflecting the ethos of the Island’s greater vision.
The brand identity is dynamic. The logo is versatile; it shifts and changes throughout the many applications it appears on – from printed material – (such as coasters and menus) to signage and uniform design.
Working with the team at Jumeirah, we finalized a full suite of restaurant brand applications for Tean, finally compiling the project in a neatly documented brand guidelines document.
You can learn more about the resort here:
Yellow is a Dubai branding agency, digital partner and advertising company working with progressive businesses to build bold, meaningful brands.
We’re here to help homegrown businesses go global – and global businesses go local. Whether you’re an enterprise or an entrepreneur, evolving an industry or changing the world, we find innovative ways to communicate your advantage – embedding your brands in the hearts and minds of those who matter.
We believe that every organisation has a purpose. That its success hinges on how well it understands, acknowledges, lives and communicates that purpose. This is the essence of what we do: helping businesses express their beliefs, internally and externally, to fulfil their ambitions.
Through research, workshops and interviews, we develop strategic platforms that lay the groundwork for brands that are better able to build long-lasting connections with stakeholders and customers through targeted messaging, image and illustration styles, and powerful visual identities. We manage brands both offline and online; our digital team managing social media, website requirements and app development, while our offline team takes care of traditional media, corporate stationery, signage, print requirements and technical documents, such as annual reports and brand guideline documents, carefully considering finishing and production techniques for menus, brochures and books. In the end, we are an agency that loves to see brands thrive – no matter the media.
We work with companies wanting to define what they stand for. We help those businesses create genuine, long-lasting connections with the people they truly care about. We care about the designs and logos we create and the words we write. And we aim to have some fun together along the way.