Ovasave

We spoke to multiple women to understand the concerns, barriers and customer journey and benchmarked against some global brands that are in a similar space. The led to the creation of a brand platform centered around the idea of being there for a new generation of women, helping them pursue their amibitions and put themselves first.

We loved creating the tone of voice and messaging for this brand, which is rebellious, powerful, encouraging, unconventional and energetic.

With the brand centered around the idea of putting women in charge of their biological clock, the logo depicts this by subtly incorporating an on / off switch withing the O.

We developed a rich visual language made up graphical devices and illustrations to support an image style that shows women living their life to the fullest, pursuing their personal and professional goals. A full set of original icons were also created for use throughout the website and app, along with packaging for the testing kits, social media look and feel and design of various collateral.

We’ve been working on some incredible tech platforms and DTC brands. If you have seen a gap in the market, a pain point that you have a great solution for and have been wondering whether to take the leap or not, we say go for it! If it’s a REALLY great idea aligned with our values, we also consider partnering for equity.