Housecall
Visual language development
Iconography style
2024
The brief
Visual language development
Iconography style
brand identity
Housecall is a membership-based primary care practice on a mission to provide better care that is easily accessible both in-person and virtually. Housecall replaces the traditional doctor’s office using a combination of thoughtful design, technology and an excellent team. It will be available in Dubai, Abu Dhabi, and Al Ain with 24/7 access to virtual care.
Client
Housecall
Industry
Healthcare
The insight
Healthcare is usually cumbersome and requires long wait times at the clinics, making it extremely inconvenient in our busy lives. Housecall makes it easy, where you can get access from the comfort of your own home, if you wish. The service is entirely centered around you – the customer.
The approach
We developed a clean, minimalist identity to indicate how Housecall is a no-fuss approach to healthcare, the identity also incorporates the universal symbol for health. We then crafted a visual language with a clean iconography style to demonstrate the ease of access, along with all their collaterals.
