Drop 10
Visual Identity Rollout
naming
2024
The brief
Visual Identity Rollout
naming
Brand Strategy
When fitness enthusiasts Hamad and Abdulrahim approached us with the idea of fitness as a social experience in a mindful era, we know that this collaboration was going to shake things!
What they wanted? To create a real place for real people.
Their formula? A high intensity fitness club with programs based on both body weight and weights. Did we lose you yet? We’ll make it simple: An optimal 10 rep range workout from good old push-ups to your favorite squats and golden planks; crafted to help the sweet spot within the triple threat: burn fat, build muscle, and cultivate strength.
Yellow? LET’S DROP THIS!
Client
Drop 10
Industry
Fitness
The insight
Cross- fit. Pilates. Cycling. Zumba. Yoga. Boxing.
While some may have tried all of these, others swear they can’t even tell the difference! But let’s be fair, all of these trends somewhat changed the way fitness is perceived today. While, for decades, the fitness world thrived on the agenda of “showing up is the hardest part”, with a focus on Johnny Bravo aesthetics, it has taken a significant turn today.
And this is what we did for Drop 10.
The approach
We, Yellowers, are big fitness freaks. And with a brand like that, we had to go extreme! So we dropped a killer visual identity, one that explodes with color. We explored a fun wordmark by literally showcasing the ‘drop’. By playfully substituting the “O” with the zero and pairing it with a bright neon colour to showcase the exciting part of the workout becoming dynamic, energetic and lively. The brand lives through the Drop10 expression and goes beyond your limits pushing you to go further.
Our challenge? Make Drop10 more than just a place to work out- make it a community where transformation happens, both physically and mentally.
