Fine

Arts

We worked across different touchpoints, from the image style to packaging, all the way to social media look & feel. The intent was to showcase an unusual yet effortless form of grandeur, one that is home to some of the finest brands around the world.

DTC has disrupted jewelry.

It’s no longer something you wait for your significant other to hopefully buy once a year for your birthday 🤞! Now, it’s all about self-expression and self-gifting – from me to ME! We love the new generation’s aversion to “diamonds are forever” and should cost 3x your salary in favor of street-wear styles, stacking and independent, colorful brands.

So when our client came to us with the idea of an outlet that stocked the most coveted DTC and eclectic brands from around the world, we were on board and in love!

We wanted to create a brand that flirts with the edges. A brand so boho and whimsical that it screams unexpected, sublime. A brand that is simply…it!