OTG
Visual language development
Tone of voice and messaging
2024
The brief
Visual language development
Tone of voice and messaging
Packaging
Brand Strategy
brand identity
When the client told us they want to create a brand that wants to disrupt convenience stores, we were thrilled! The concept was to develop unattended micro-markets with vending machines in offices and residential lobbies, so people could grab food and beverages on the go.
Client
OTG
Industry
Retail
The insight
Considering the USP of grabbing food on-the-go, the brand name was selected as OTG with a positioning of Automating happiness.
The approach
The brand identity developed showcases dynamism and playfulness with a wordmark that represents movement and a colour palette that showcases the values of innovation and joy. We also crafted a fun illustration and photography style to connect with the audience – showcasing different moments when they could enjoy food on the go.
Aside from the brand identity, visual language and design of the vending machines, Yellow also crafted fun OTG product bundles like: Nostalgia Edits (old school UAE kids’ favourites), to the “Great British Snack-Off” to “New Year, New Me” (healthy treats for a healthy January).
