AskEddy
Name development
Brand Strategy
brand identity
App design
2024
The brief
Website Design
stationary design
Social media design
Outdoor and indoor photography style
Name development
logo design
Brand Strategy
brand identity
brand guidelines
App design
Yellow was approached with an exciting opportunity to assist our client with a brand identity for his booking app startup that connects thrill-seekers to adrenaline-pumping experiences in the UAE. The initial idea was simple: Dubai has so many experiences to offer that it becomes quite overwhelming to choose, leaving you scrapping the idea and rather spending another weekend on the couch. The consumer need that the app would address is a list of tried and tested activities (both indoor and outdoor) that are guaranteed to satisfy and introduce you to new experiences in the UAE. Once successfully launched, the app will become a one stop shop for all adventurers, offering related news and guides, equipment for sale, and more.
Client
AskEddy
Industry
Technology
The insight
With most booking apps specifically targeting tourists (and offering just about anything under the sun). Our USP is centered on targeting residents in the UAE who want to get to know their country better. Whether on land, sea or in the air, we need to offer experiences tailored specifically to them. It’s an important factor to make this very clear in our identity and communication, as well as staying away from cliché’s to encourage an actual behavior shift amongst our passive audience.
Reinforcing that our platform enables you to achieve your training goals, get fitter in a more fun way as well as socialising with your friends (old and new) is what will help AskEddy reach new audiences and become a talking point.
You’ll never figure out what you’re made of by sitting on the couch. Discover what you’re made of. Discover your city. Discover us. But most importantly, get out there and discover you.
The approach
We kicked things off with a comprehensive brand strategy, looking at popular booking platforms in the regional and international market. To gain deeper insights, we conducted quantitative research on consumer behavior in the UAE. Once we interpreted the results, we moved on to exploring potential brand names.
The approved name, AskEddy, is inspired by the founder and CEO, Eduard. His passion for adventure and active lifestyle make him a trusted guide, personally vetting every activity on the app before giving it his seal of approval.
A bold and edgy brand identity followed, aligning to our brand archetype – the explorer with a hint of rebel. The rollout of touchpoints included a stationary suite, a website, social media and application look and feel.
