Brand Identity
Our approach to branding and design transcends simple aesthetics to forge meaningful brands. We believe that a successful brand identity requires alignment with core beliefs and an impactful purpose.
Insights. Strategy. Design. Results.
A brand has always been more than just a logo. This is truer now than ever before, as over 80% of consumers research products online before making a purchase. This shift makes all other brand cues incredibly important, from your voice and the way your products are photographed, to the illustrations and graphic elements that shape your brand's personality. From the tangible to the intangible, we carefully consider, craft, and create the identity and all the touchpoints surrounding your product. Our goal is to ensure your brand is always leading in the consideration set for your category.
Unboring brands through visual language
Putting together a visual language for your brand is about creating a visual system that works to shape and create a brand that is distinctive and recognizable. Starting with your logo, it is a collection of carefully considered marks, colours, typographic choices and photographic or illustrative styles that work together both on and offline.
Why work with us?
You have the option of designing a logo using AI, freelancers or have your niece, who is studying graphic design, work on it. So why should you work with us? At Yellow, we craft identities that take into account your business, your category, your audience, your strategy and more importantly your future ambitions. We develop thoughtful, clutter-cutting identities that are also sustainable and can withstand the test of time.
A brand has always been more than just a logo. This is truer now than ever before, as over 80% of consumers research products online before making a purchase. This shift makes all other brand cues incredibly important, from your voice and the way your products are photographed, to the illustrations and graphic elements that shape your brand's personality. From the tangible to the intangible, we carefully consider, craft, and create the identity and all the touchpoints surrounding your product. Our goal is to ensure your brand is always leading in the consideration set for your category.
Putting together a visual language for your brand is about creating a visual system that works to shape and create a brand that is distinctive and recognizable. Starting with your logo, it is a collection of carefully considered marks, colours, typographic choices and photographic or illustrative styles that work together both on and offline.
You have the option of designing a logo using AI, freelancers or have your niece, who is studying graphic design, work on it. So why should you work with us? At Yellow, we craft identities that take into account your business, your category, your audience, your strategy and more importantly your future ambitions. We develop thoughtful, clutter-cutting identities that are also sustainable and can withstand the test of time.
Brand messaging and tone of voice
How your brand speaks is driven by a carefully considered personality and brand archetype. Is the brand authoritative? Perhaps it’s a retail brand and should take a slightly less serious tone with its audiences? Whatever the case, it’s important that your brand speaks with a voice that is congruent with how it looks, appears and acts.
Brand guidelines
We develop a set of guidelines for our brands to provide our clients and their partners with the tools they need to ensure the brand continues to stay consistent. We make sure to include everything anyone will ever need to fully understand, replicate, build on and even improve the overall brand experience. These manuals are much more than a simple set of rules and regulations – they aim to introduce internal and external stakeholders to the brand, give them insight into the brand’s personality and the tone it should be taking with its customers.
Our Work
Happy people making loved brands.
