Naming
Each name crafted by our team has such a great story behind it. From brand and product names to business names to even street naming within communities, we pride ourselves on our extensive experience. Some of our greatest hits include CAFU, OliOli, Pan Home, Numu and Irth.
What’s in a name?
A lot actually! A powerful brand name is a universe in itself. Trademarked brands that have become household names evoke not just the product, but also the emotions, values and experiences associated with it. There are brand names that have become weaved into the daily lives and language of communities, and brand names that, on their own, can represent an entire industry or a whole ideology. With a relevant, memorable and ownable brand name, you’re off to a great start!
What’s our process?
Based on the brand strategy and your USPs, we define a naming brief to cover your mandatories and your preferences - do you prefer a functional name or an abstract one? Do you want a .com domain (this is extremely hard!)? Based on the brief we devour literature, lyrics, explore cultural references, different languages (and several other resources) to present a round of names to you. Beyond this, we conduct linguistic research and also explore domain names and social media handles for the shortlisted names. Sounds simple? It isn't!
Why work with us?
Today, where brand loyalty is said to be increasingly threatened, the choice of brand name can aid success or hinder it. Consumers face an overwhelming amount of options, making it crucial that brands invest in a naming exercise that’s in touch with the realities of the current market. By working with brand naming consultants at Yellow, you get to access our collective experience and reap the benefits of how much literature we consume! We’ll work with you to come up with an end result that is memorable, has an X factor and delights your audience, just like we have for more than 40 brands in the region and beyond.
A lot actually! A powerful brand name is a universe in itself. Trademarked brands that have become household names evoke not just the product, but also the emotions, values and experiences associated with it. There are brand names that have become weaved into the daily lives and language of communities, and brand names that, on their own, can represent an entire industry or a whole ideology. With a relevant, memorable and ownable brand name, you’re off to a great start!
Based on the brand strategy and your USPs, we define a naming brief to cover your mandatories and your preferences - do you prefer a functional name or an abstract one? Do you want a .com domain (this is extremely hard!)? Based on the brief we devour literature, lyrics, explore cultural references, different languages (and several other resources) to present a round of names to you. Beyond this, we conduct linguistic research and also explore domain names and social media handles for the shortlisted names. Sounds simple? It isn't!
Today, where brand loyalty is said to be increasingly threatened, the choice of brand name can aid success or hinder it. Consumers face an overwhelming amount of options, making it crucial that brands invest in a naming exercise that’s in touch with the realities of the current market. By working with brand naming consultants at Yellow, you get to access our collective experience and reap the benefits of how much literature we consume! We’ll work with you to come up with an end result that is memorable, has an X factor and delights your audience, just like we have for more than 40 brands in the region and beyond.
Brand Naming Consulting
At Yellow, you’ll get all the support you need. Looking to name a new business or a new vertical? Needing to breathe new life into a legacy brand in need of a serious revamp? Seeking to explore new territories or simply wanting to assess if your current brand name can stand the test of time? No matter where you are in your journey, get a standout brand name that sells with the help of our brand naming consultancy service.
We can also conduct trademark checks in your region, using a licensed tool called Corsearch, that can save a significant amount of time and investment when registering your brand name.
Our Work
The world is crowded. We are here to make you stand out.
