Brand Refresh vs. Rebrand: What Do You Need for Your Business?

It has been 10 years since John started importing and distributing superior-quality floor polishers, grinders, discs, and industrial chemicals from Italy in his market. His business has grown considerably since then. Now, he also distributes couture paints, architectural coatings, and decorative floorings. He has recently expanded his product range to include gypsum boards, decorative wall…

Read More

How to Inspire Trust Through Brand Consistency in Your E-Commerce Website Design

You need to do some banking, but your banking app is on a fritz. Good thing you can do what you must do online through your bank’s website. So, you type in the bank website’s uniform resource locator (URL) address on your browser bar, which lands you on your bank’s website. There, you notice that…

Read More

Going Full Circle: 5 Tips for Creating a Powerful 360° Marketing Strategy

The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…

Read More

The 4 Best Practices for Building Your First B2B Omnichannel Marketing Strategy

The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…

Read More

3 Steps for Developing a Mobile Marketing Strategy That Works for Your Business

Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…

Read More

A Guide to Digital Media Planning in the Era of the Informed Customer

The Internet has made everything so easy. From learning about all the available product options to actually making the purchase, the World Wide Web serves as a primary channel for almost every stage of the buying process. But while it helps companies reach farther than they did before, the Internet has also made implementing a…

Read More

Menu Design in the Era of Online Ordering and Takeout Dining

There are many things you need to think about when starting a restaurant, including equipment and tools acquisition, vendor search, logistics, and location. Aside from these, the menu is also crucial to the success of any food business. After all, it carries your restaurant’s entire product line and serves as a way to showcase what…

Read More

4 Marketing Mistakes to Avoid During and After the Coronavirus Crisis

It’s now been a year since the global pandemic began. And since then, many things have changed. E-commerce has soared, brick-and-mortar businesses have taken a hit, and consumers have adapted to the trends, challenging the way search engine marketing is done.  The catch is that if you don’t try to adapt your company’s marketing to…

Read More

4 Elements That Define Your Brand’s Social Media Strategy

Every brand needs a customized social media strategy based on its current social media goals, standing, and resources. And while every aspect of social media seems to depend on a set of independent factors, there are some basic elements you need to have in place to ensure your brand is taking full advantage of its…

Read More

E-Commerce in the New Normal: 3 Trends Brands Need to Know

To say that the coronavirus pandemic has thrown the world off-kilter is an understatement. Much has changed since the news broke out about the virus, including how people use e-commerce in their daily lives. Along with the economic slowdown and shifting priorities, your corporate branding strategy should also adapt to the changing times. In the…

Read More

Posts navigation