Maybe you don’t have enough marketing resources – or you have a number of different initiatives and activities. Perhaps you want to focus your marketing efforts and make your marketing dollars work harder for you. Welcome to Yellow.
We spend time inside your organization, unsderstanding your business strategies, goals, ambitions and challenges. We conduct an internal and external marketing audit and then create an effective strategy for you.
What you will get: A marketing strategy that cover strategic actions, main marketing idea, tactics, and a detailed yearly plan ranging from monthly marketing activities, to both online and offline media.
At Yellow we believe in simplification and focus. It’s about effectiveness – an un-executable strategy or plan is a total waste of time.
At Yellow we still believe in simplicity. People talk about SEO and SEMs, social media strategy, owned media, paid media, earned media, influencers, social sharing, and activations… well, at Yellow we will simplify it for you and create an effective, creative, focused easy to execute plan.
At Yellow we will create creative communication messages, content worth listening to, reaching audiences that want to see and hear it.
We believe messaging needs to be specific to the channel in which it exits: how you communicate on a billboard will need to be different to how you speak across social media. We developing a messaging system for your brand, defining various styles of copy to be used across various channels, creating consistency and structure in what you say and where you say it.
We plan, advertise, post and communicate across social media channels like Facebook and Instagram, and manage the ongoing social media communities and communication.
In the end, we believe all forms of advertising – from outdoor through to social are vehicles through which your brand is able to communicate its strategy, and that every message must reaffirm a greater purpose.