Mitsubishi Motors MEA
social media management
Production management
2024
The brief
social media management
Production management
Content Creation
Campaign Development
Activation Development
On 30th April 2019 (same day that Aria – our partner Mamta’s daughter was born), we received the contract for Social media management for Mitsubishi Motors Middle East and Africa, and Yellow has retained the account and client relationship since.
The team approached Yellow to build brand love and affinity for Mitsubishi Motors across the Middle East and Africa by showcasing the cars and humanising the brand.
Client
Mitsubishi Motors MEA
Industry
Automotive
The approach
We started with 344 followers and in five years grew the follower base to 35.7K+ followers and have seen a tremendous growth in brand awareness, engagement and lead generation.
From always-on content to developing 20+ social media activation campaigns, we have continued to showcase the values of the Mitsubishi Motors brand and their cars.
The activations kicked off with ‘Explore with Mitsubish Motors’ campaign where we worked with distributors and selected a winner from each market for an adventurous treasure hunt like no other in Oman. The campaign resulted in 1.9M in earned media and is a key social media content pillar since then. The campaign concept aligned with Mitsubishi Motors’ adventurous spirit and ‘drive for ambition’.
Since then, Yellow has developed CSR campaigns to raise awareness for Breast Cancer in Lebanon and other markets, developed campaigns to showcase the incredible volunteer work done by Stray Dogs Center in UAE, collaborated with local artists and fitness influencers for campaigns and worked on several competition and giveaway campaigns.
The trust in Yellow’s team and brand guardianship grew, and we then worked on the new Mitsubishi Motors’ Outlander campaign as well as the Xforce campaign launch. Yellow continues to build on this long-term partnership with a focus on providing high-quality content creation, campaign development and social media management, and are proud of how far the brand has come.
