Danube

Home

visual language

Brand Strategy

2024

The brief

visual language

brand experience

Tone of voice

brand campaign

Brand Strategy

Danube Home has 27 stores over the GCC and is part of a much larger Danube Properties brand, which has a portfolio of other companies. With Dubai’s population increasing steadily and surge of new properties being built, they wanted to be well-positioned to capture a significant market share by uplifting their brand image.

Client

Danube Home

Industry

Retail

The insight

We conducted extensive market research, quantitative and qualitative surveys and interviews, workshops with the CEO, C-suite, middle management and

store staff to really understand the business and the customer. Based on the insights gathered, it was clear that people gravitated towards choices and

options, while Danube had select products but a much wider range of categories. Without changing the product mix, it was essential to dig deep to uncover

what the benefit of a wider range over endless choices would be. And it became clear – in a world where we are constantly overwhelmed by choices and

making up to 35,000 choices a day (as some sources suggest), less options actually felt like a breath of fresh air. It meant curated, hand selected,

well-considered and most of all, much, much more simpler.

The approach

“Simplicity” became the foundation that would drive their revamped identity and carry through all their processes, store layouts, tech, visual and verbal

identity.

The idea of simplicity would carry through all their processes, store layout, training and of course, the refreshed brand identity and messaging. The result is a

well-styled, modern brand with great photography, a conversational and warm tonality and a promise that each touchpoint, from the stores to the products

to the service staff, will brighten your day!