Emaar Malls Group
seasonal campaigns development
Marketing toolkits
2024
The brief
seasonal campaigns development
Marketing toolkits
Campaign Development
brand guidelines
Artworks development
Yellow started working with Emaar Malls Group in 2022 to develop clear brand guidelines for the three key destinations – Dubai Mall, Dubai Hills Mall and Dubai Marina Mall.
After delivering the brand guidelines, Yellow formed a partnership with Emaar Malls Group in February 2023 as the lead creative agency to develop communications for the three malls, as well as the community malls and the Foundry.
Client
Emaar Malls Group
Industry
Retail
The approach
We started working with the Emaar Malls Group by aligning with the DFRE calendar and mapping out the seasonal, tactical and brand campaigns and initiatives. From Ramadan and Eid campaigns, from Mother’s day creatives to Street Fest campaign in Dubai Hills Mall to the Super-sale campaign, we have done it all! And if you have visited any of the Emaar Malls, the content you see on the screens, is primarily provided by yours truly.
While developing all the campaigns, we have ensured to stay true to each destination’s unique positioning, style and voice, thus ensuring consistency and brand recognition with all the visitors of these destinations.
In addition, Yellow is also responsible for all the branded touchpoints from signage to concierge desks, from emailers to web and app banners – acting as a brand custodian for all the properties.
One of our proudest achievements was the launch of Chinatown in Dubai Mall, we developed 60+ creatives (in record time) for different touchpoints and had our work for Chinatown displayed on the largest billboard in the world – Burj Khalifa!
