The Valley
brochure design
brand identity
2024
The brief
brochure design
brand identity
One of our first projects with Ember was to develop a brand identity and marketing collateral for a new community, The Valley. With an aim to create a self-sustained neighbourhood that brings everything together from your home, to the park, beach, restaurants, sports, the idea was to be part of a community that vastly improves the life of its residents.
Client
The Valley
Industry
Real Estate
The approach
In close collaboration with the client team, we crafted a distinctive and memorable symbol for The Valley along with a narrative around the aspirational concept of “living the life of your dreams”. The brand identity utilized curated gradient colors, creating smooth transitions that suggest the blending of reality and aspiration and lending a dream-like quality to the overall visual language. This was then applied across the most important piece of collateral for any new development, which was the sales brochure, showcasing the masterplan, the community map, Dubai map and distance from key landmarks, amongst other elements.
