Mercato Mall

Mercato Shopping Mall, located in the heart of Dubai, stands out with its distinctive Italian Renaissance architectural style and its niche as a community-centered shopping destination. To enhance its positioning and engagement within the Dubai community, Mercato Mall has partnered with us at Yellow.

The objectives of the campaigns have been to strengthen the community ties, boost customer loyalty, engage diverse audiences and enhance the brand perception.

Yellow leveraged its deep expertise in branding and customer engagement to launch multiple strategic campaigns for Mercato Mall, each tailored to resonate with specific audience segments and times of the year.

From back to school, to seasonal and celebration campaigns to loyalty campaigns, each helped position Mercato Mall as a hub for celebration in the community.

Mercato Mall continues to thrive as a community hub, with Yellow’s innovative campaigns playing a key role in sustaining its market position and enhancing its appeal to Dubai’s diverse population.

Through strategic creativity and focused campaign execution and true collaboration with the client, Yellow has demonstrated its capability to drive significant marketing success, ensuring that Mercato Mall remains at the forefront of Dubai’s retail landscape