logo design Archives | welcometoyellow

January 14, 2019July 17, 2020

An Identity Shift | Logo Hijacking

Hello 2019! Halfway into the first month, and a lot has already happened in the branding world. MasterCard has dropped its name from their logo for the first time in 50 years. The co-working giant, WeWork has rebranded as The We Company. And Pepsi jumps on the love wagon with their new rebranded campaign –…

December 18, 2018January 29, 2020

Lubalin’s influence on typography

I can’t remember where exactly I first saw the Mother & Child logo shown below. It was definitely in the mid-nineties at a time when I was completing my design studies. I didn’t see it online (I think there were far more design books than sites at that point), and I remember looking at it and…

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