Product placement in movies can get irritating. I remember watching Michael Bay’s The Island and thinking the film was just one big ad for a bunch of different products. (I read somewhere that the film featured 35 different product placements, which is crazy.) But then there are movies that feature brands I’ve come to love.…
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A successful rebrand is, more often than not, tied to a number of different metrics. It is woven into key components that ultimately make it work: a change in corporate direction, a product overhaul, or even a shift in demographic focus. Rebranding can be a powerful tool, helping align corporate values, giving stakeholders and staff…
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Hello 2019! Halfway into the first month, and a lot has already happened in the branding world. MasterCard has dropped its name from their logo for the first time in 50 years. The co-working giant, WeWork has rebranded as The We Company. And Pepsi jumps on the love wagon with their new rebranded campaign –…
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‘Tis that time of year when we have the log fire burning on the screen of the old iMac in the corner of the studio, Wael is decorating our new Christmas tree (kindly donated by Zukhra) and we’re all thinking about the Secret Santa gifts underneath it. As designers, creatives, and otherwise inquiring branding minds,…
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I can’t remember where exactly I first saw the Mother & Child logo shown below. It was definitely in the mid-nineties at a time when I was completing my design studies. I didn’t see it online (I think there were far more design books than sites at that point), and I remember looking at it and…
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