Brand identity design pertains to the process of creating your logo, colors, and even the font on your stationery and website. Your brand identity permeates the language you use in your social media posts and ads, and how your front liners talk to your customers. It’s what you say your company is, but — more…
Read More
You need to do some banking, but your banking app is on a fritz. Good thing you can do what you must do online through your bank’s website. So, you type in the bank website’s uniform resource locator (URL) address on your browser bar, which lands you on your bank’s website. There, you notice that…
Read More
The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…
Read MoreA marketing campaign is a specific, time-bound initiative designed to achieve specific results. Do you want 10 new clients this month? You can run a marketing campaign geared towards achieving that. Marketing campaigns must be planned and executed carefully to be effective. Read on to see what our marketing company Dubai specialists recommend to ensure…
Read MoreThe head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…
Read More
A product launch is one of the biggest, most important events businesses can host. When done successfully, this event can generate serious hype around your product, which will boost initial sales and enhance your brand reputation. Since a lot rides on the success of a product launch, organizing one requires long, careful planning. You need…
Read More
During brand development in Dubai, companies need to decide on specific strategies to communicate their core messages. And no, brand communication isn’t just a fancy term for a marketing strategy. While it may have similarities with marketing, brand communication is something entirely different. It is more focused on not just speaking to the audience, but…
Read More
Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…
Read More
Your brand is your organization’s most valuable asset, which is why it needs to be developed and managed as meticulously as possible while still aligning it with your core values and mission. That being said, it is impossible to achieve this without utilizing a thorough brand strategy that has been designed to set your organization…
Read More
Marketing is a crucial element every business needs to grow and generate sales. For this reason, improving your efforts and campaigns should be an ongoing process, and you have to be open to trying out different strategies to achieve your goals. Working with a marketing consultant is one of the strategies you can consider to…
Read More
