Every brand needs a customized social media strategy based on its current social media goals, standing, and resources. And while every aspect of social media seems to depend on a set of independent factors, there are some basic elements you need to have in place to ensure your brand is taking full advantage of its…
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4 Elements That Define Your Brand’s Social Media Strategy
E-Commerce in the New Normal: 3 Trends Brands Need to Know
To say that the coronavirus pandemic has thrown the world off-kilter is an understatement. Much has changed since the news broke out about the virus, including how people use e-commerce in their daily lives. Along with the economic slowdown and shifting priorities, your corporate branding strategy should also adapt to the changing times. In the…
Read More5 Tips for Creating High-Impact Virtual Brand Experiences
Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty. One of the greatest problems that…
Read More4 Truths to Know About Brand Communication in a Post-Pandemic World
Brand communication is an integral part of creating and maintaining a strong brand, and that has never been more true than it is in the post-pandemic world. As the top communication agency in Dubai, Yellow Branding knows how effective brand communication strategy can be when done correctly. If you are looking to keep your brand…
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3 Ways Brands Can Provide Value During Turbulent Times
As the best branding agency in Dubai, we know how crucial it is for brands to balance consistency with authenticity and flexibility in times of crisis. During this period of uncertainty, every brand must rise to the challenge. To ensure you are operating as you should under the circumstances, read on for three ways brands…
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Social Commerce Is Here to Stay: Are You Ready?
Do you have that one friend who always posts items for sale on her Facebook or Instagram account? Are you interested in doing the same? If your answer is yes, then you’re in the right place. Here, we’ll talk about social commerce: what it is and how this social media solution works. What Is Social…
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3 Lessons From the Most Legendary Rebranding Campaigns of All Time
What do Apple, Burberry, and Volvo have in common? Aside from being known as global brands, these brands have, at one time, gone through a rebranding process. As they enjoy the fruits of their labors today, find out what lessons can be gained from their rebranding journey. If you plan to embark on the same…
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Hue Are You? Using Color Theory to Create a Brand Persona
Every time consumers interact with a brand, it presents opportunities for the company to influence the market’s perception of them. The marketer’s responsibility is to choose the best designs for visual assets to be used during these situations that will make customers want to buy their products or acquire their services. With the help of…
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A Guide to Choosing Your Business’s Best Brand Touchpoints
Establishing a brand touchpoint is an integral part of creating a brand that thrives. It is used in marketing and promotion to make sure that a company’s target market has the best experience with the brand. Whether you’re the head of the marketing department or the boss of the company, this article can help you…
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How to Boost Brand Awareness Through Employee Engagement
Employee engagement has traditionally been seen as an internal matter — one that does not concern anyone else outside the company. However, time has shown that workers can do more for their organizations beyond putting in time at their desks. As a brand strategy agency in Dubai, we know what engaged employees can do to…
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