Brand archetypes are employed by some of the most loved companies in the world. Brand archetypes aim to strengthen a brand’s story and are a fantastic way to leave an enduring impression on potential customers. Utilizing an archetype in your brand’s story helps to arouse emotion and generate personal connections between your brand and your…
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How to Use Brand Archetypes to Connect Emotionally With Your Audience
2019’s Top 5 Marketing Trends That Are Here to Stay
No matter what the size of your business, you always want to be refining your marketing strategy to ensure you are getting the highest ROI. This is easier said than done, particularly when there are so many avenues you could go down. You can’t do everything, so you need to know which trends to focus…
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Easter Special: #Forthethrone
Happy Easter from everyone at Yellow! The longest wait of the century is finally over. We’re back with another blog post! Woot woot! JK – of course I was talking about the biggest TV show of all time – Game of Thrones. Winter is finally here (Dubai is burning up, though :)). Because who are…
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Fictitious brands I’d probably buy
Product placement in movies can get irritating. I remember watching Michael Bay’s The Island and thinking the film was just one big ad for a bunch of different products. (I read somewhere that the film featured 35 different product placements, which is crazy.) But then there are movies that feature brands I’ve come to love.…
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Thinking of rebranding? What’s your why?
A successful rebrand is, more often than not, tied to a number of different metrics. It is woven into key components that ultimately make it work: a change in corporate direction, a product overhaul, or even a shift in demographic focus. Rebranding can be a powerful tool, helping align corporate values, giving stakeholders and staff…
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An Identity Shift | Logo Hijacking
Hello 2019! Halfway into the first month, and a lot has already happened in the branding world. MasterCard has dropped its name from their logo for the first time in 50 years. The co-working giant, WeWork has rebranded as The We Company. And Pepsi jumps on the love wagon with their new rebranded campaign –…
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How the image of Santa Claus came to be
‘Tis that time of year when we have the log fire burning on the screen of the old iMac in the corner of the studio, Wael is decorating our new Christmas tree (kindly donated by Zukhra) and we’re all thinking about the Secret Santa gifts underneath it. As designers, creatives, and otherwise inquiring branding minds,…
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Lubalin’s influence on typography
I can’t remember where exactly I first saw the Mother & Child logo shown below. It was definitely in the mid-nineties at a time when I was completing my design studies. I didn’t see it online (I think there were far more design books than sites at that point), and I remember looking at it and…
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Our thoughts on Dubai Design Week 2018
With the close of the Dubai Design Week 2018, D3 has reverted to its former quiet self, except for a few installations left behind, but the team at Yellow definitely has the Dubai Design week withdrawals. The Dubai Design Week is a place for designers of all levels and backgrounds to come together to celebrate…
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