Did you know that first impressions happen way before customers step inside a store? The truth is, people can come up with an opinion about your company even before they see your place of business. This is all because of your visual identity. You see, when it comes to branding, what people see often anchors…
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Regardless of their size and where you put them, your logo plays a crucial role in the success of your business. Your company logo appears on your website, business cards, letterhead, apparel, and both traditional and online marketing and advertising materials. It is an element that facilitates and boosts brand recall among your potential customers.…
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There are many things you need to think about when starting a restaurant, including equipment and tools acquisition, vendor search, logistics, and location. Aside from these, the menu is also crucial to the success of any food business. After all, it carries your restaurant’s entire product line and serves as a way to showcase what…
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It’s now been a year since the global pandemic began. And since then, many things have changed. E-commerce has soared, brick-and-mortar businesses have taken a hit, and consumers have adapted to the trends, challenging the way search engine marketing is done. The catch is that if you don’t try to adapt your company’s marketing to…
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Every brand needs a customized social media strategy based on its current social media goals, standing, and resources. And while every aspect of social media seems to depend on a set of independent factors, there are some basic elements you need to have in place to ensure your brand is taking full advantage of its…
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To say that the coronavirus pandemic has thrown the world off-kilter is an understatement. Much has changed since the news broke out about the virus, including how people use e-commerce in their daily lives. Along with the economic slowdown and shifting priorities, your corporate branding strategy should also adapt to the changing times. In the…
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Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty. One of the greatest problems that…
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Brand communication is an integral part of creating and maintaining a strong brand, and that has never been more true than it is in the post-pandemic world. As the top communication agency in Dubai, Yellow Branding knows how effective brand communication strategy can be when done correctly. If you are looking to keep your brand…
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As the best branding agency in Dubai, we know how crucial it is for brands to balance consistency with authenticity and flexibility in times of crisis. During this period of uncertainty, every brand must rise to the challenge. To ensure you are operating as you should under the circumstances, read on for three ways brands…
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Do you have that one friend who always posts items for sale on her Facebook or Instagram account? Are you interested in doing the same? If your answer is yes, then you’re in the right place. Here, we’ll talk about social commerce: what it is and how this social media solution works. What Is Social…
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