A marketing campaign is a specific, time-bound initiative designed to achieve specific results. Do you want 10 new clients this month? You can run a marketing campaign geared towards achieving that. Marketing campaigns must be planned and executed carefully to be effective. Read on to see what our marketing company Dubai specialists recommend to ensure…
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3 Marketing Campaign Planning Tips That Get High-Impact Results
The 4 Best Practices for Building Your First B2B Omnichannel Marketing Strategy
The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…
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A Bitesize Guide for Developing a New Product Go-To-Market Strategy
A product launch is one of the biggest, most important events businesses can host. When done successfully, this event can generate serious hype around your product, which will boost initial sales and enhance your brand reputation. Since a lot rides on the success of a product launch, organizing one requires long, careful planning. You need…
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5 Proven Tips for Creating a Successful Brand Communication Strategy
During brand development in Dubai, companies need to decide on specific strategies to communicate their core messages. And no, brand communication isn’t just a fancy term for a marketing strategy. While it may have similarities with marketing, brand communication is something entirely different. It is more focused on not just speaking to the audience, but…
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3 Steps for Developing a Mobile Marketing Strategy That Works for Your Business
Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…
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The Hows and Whys of Building a Winning Brand Strategy
Your brand is your organization’s most valuable asset, which is why it needs to be developed and managed as meticulously as possible while still aligning it with your core values and mission. That being said, it is impossible to achieve this without utilizing a thorough brand strategy that has been designed to set your organization…
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What You Need to Know About Working With a Marketing Consultant Today
Marketing is a crucial element every business needs to grow and generate sales. For this reason, improving your efforts and campaigns should be an ongoing process, and you have to be open to trying out different strategies to achieve your goals. Working with a marketing consultant is one of the strategies you can consider to…
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A Guide to Digital Media Planning in the Era of the Informed Customer
The Internet has made everything so easy. From learning about all the available product options to actually making the purchase, the World Wide Web serves as a primary channel for almost every stage of the buying process. But while it helps companies reach farther than they did before, the Internet has also made implementing a…
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5 Reasons Why Strong Visual Branding Is More Important Than Ever
Did you know that first impressions happen way before customers step inside a store? The truth is, people can come up with an opinion about your company even before they see your place of business. This is all because of your visual identity. You see, when it comes to branding, what people see often anchors…
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5 Golden Rules of Logo Design to Remember at All Times
Regardless of their size and where you put them, your logo plays a crucial role in the success of your business. Your company logo appears on your website, business cards, letterhead, apparel, and both traditional and online marketing and advertising materials. It is an element that facilitates and boosts brand recall among your potential customers.…
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