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All articles filed in identity

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BrandingJanuary 28, 2019July 17, 2020

Thinking of rebranding? What’s your why?

A successful rebrand is, more often than not, tied to a number of different metrics. It is woven into key components that ultimately make it work: a change in corporate direction, a product overhaul, or even a shift in demographic focus. Rebranding can be a powerful tool, helping align corporate values, giving stakeholders and staff…

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BrandingJanuary 14, 2019July 17, 2020

An Identity Shift | Logo Hijacking

Hello 2019! Halfway into the first month, and a lot has already happened in the branding world. MasterCard has dropped its name from their logo for the first time in 50 years. The co-working giant, WeWork has rebranded as The We Company. And Pepsi jumps on the love wagon with their new rebranded campaign –…

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