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All articles filed in logo hijacking

BrandingJanuary 14, 2019July 17, 2020

An Identity Shift | Logo Hijacking

Hello 2019! Halfway into the first month, and a lot has already happened in the branding world. MasterCard has dropped its name from their logo for the first time in 50 years. The co-working giant, WeWork has rebranded as The We Company. And Pepsi jumps on the love wagon with their new rebranded campaign –…

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