At Yellow we view digital a little differently. We see it as vital strategic tool – whether its your website, app, your social media presence or your digital campaign.
We believe that your digital presence is an essential opportunity for your brand to display another aspect of its personality. A properly positioned brand, with carefully considered attributes, tone of voice and visual style will appear consistent and authentic across any and all communication channels.
We believe that messaging matrixes help define your brand voice across various communication platforms, and that not every message is suited to every channel. With that in mind, we develop content and copy that reflects, positions and works within the digital space.
We design and create versions of your brand that live online, on your phone, and in the hearts and minds of your customers. We believe app design should be engaging and intuitive – that the user experience should be seamless, and the design should be dynamic.
We focus on social media because we believe that social media channels are the perfect way for your brand to engage directly with those individuals already invested in your brand or to engage with people in the discovery phase. From developing an overarching social media style that covers, drives and defines what the brand says, looks and does on Facebook, Instagram and other channels, to community management, content calendar planning and social media advertising, our team understands how brands need to thrive in an ever-increasing digital world.