Sahel

We are a hero archetype. And what is our mission? To enable and champion. And this is exactly what Sahel does. Reliable, Agile, Invested and Driven- those are the brand’s guiding principles.

In a world where the pace of life never seems to slow down, take a step back. Breathe. Look around. The solution to your problem is a fingertip away. It’s easy. (Arabic speakers?) It’s Sahel.

After carefully studying key trends in the industry, from millenials’ behaviors to the rise of open banking, we wanted to create a brand that screamed EASY, ACCESSIBLE, WHOLESOME. And that’s how we went about it. We created a straightforward name and an intiguing icon, that we showcased on popping bright colors through the different applications we developed.