World Future Energy Summit
Visual language development
Merchandise
2024
The brief
Visual language development
Merchandise
Event branding
brand identity
Brand architecture
The World Future Energy Summit happens every year and brings together thought leaders from around the world.
We were tasked with developing an overall brand identity for the summit, a carefully considered brand architecture – covering various key areas (solar, water, cities, climate, etc). Each of these needed to have their own identifiable personality, while working together to build and complement the overarching Energy Summit brand identity.
Client
World Future Energy Summit
Industry
Other
The approach
We built a dynamic and vibrant identity for the Summit and used colour, graphics and imagery to differentiate between the key areas of solar, water, cities, climate and waste. The identity and visual language came to life across the entire event branding, merchandise and through digital and social marketing. By defining a clear and thoughtful system, each vertical received precedence and the overall event look and feel was also cohesive.
