Did you know that first impressions happen way before customers step inside a store? The truth is, people can come up with an opinion about your company even before they see your place of business. This is all because of your visual identity. You see, when it comes to branding, what people see often anchors…

Regardless of their size and where you put them, your logo plays a crucial role in the success of your business. Your company logo appears on your website, business cards, letterhead, apparel, and both traditional and online marketing and advertising materials. It is an element that facilitates and boosts brand recall among your potential customers.…

To say that the coronavirus pandemic has thrown the world off-kilter is an understatement. Much has changed since the news broke out about the virus, including how people use e-commerce in their daily lives. Along with the economic slowdown and shifting priorities, your corporate branding strategy should also adapt to the changing times. In the…

Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty.  One of the greatest problems that…

What do Apple, Burberry, and Volvo have in common? Aside from being known as global brands, these brands have, at one time, gone through a rebranding process. As they enjoy the fruits of their labors today, find out what lessons can be gained from their rebranding journey. If you plan to embark on the same…

Every time consumers interact with a brand, it presents opportunities for the company to influence the market’s perception of them. The marketer’s responsibility is to choose the best designs for visual assets to be used during these situations that will make customers want to buy their products or acquire their services. With the help of…

Establishing a brand touchpoint is an integral part of creating a brand that thrives. It is used in marketing and promotion to make sure that a company’s target market has the best experience with the brand. Whether you’re the head of the marketing department or the boss of the company, this article can help you…

Employee engagement has traditionally been seen as an internal matter — one that does not concern anyone else outside the company. However,  time has shown that workers can do more for their organizations beyond putting in time at their desks. As a brand strategy agency in Dubai, we know what engaged employees can do to…

Apple, Coca-Cola, Nike, Starbucks, and Tesla are only some of the most well-known companies that are killing it with their branding campaigns. Through their innovative, forward-thinking concepts and success in bringing these ideas to life, they have managed to establish and hold on to their position at the top. Big companies, though, are not the…

Changing your brand identity is something that requires much thought and research. It isn’t a decision that can be based on a whim. Although a rebrand feels like a fresh start for your company, it’s not always beneficial or even necessary. Remember that just because you start to realize that you don’t like your logo,…