‘We are actively looking into the matter and will comment as soon as we have more information’ or our personal favourite: “You haven’t lived until you’ve tried this organic chickpea and kelp salad…’. Does this sound familiar? Consumers are smart, and they’re getting smarter by the day. We’re bombarded with what experts claim to be…

It has been 10 years since John started importing and distributing superior-quality floor polishers, grinders, discs, and industrial chemicals from Italy in his market. His business has grown considerably since then. Now, he also distributes couture paints, architectural coatings, and decorative floorings. He has recently expanded his product range to include gypsum boards, decorative wall…

Brand identity design pertains to the process of creating your logo, colors, and even the font on your stationery and website. Your brand identity permeates the language you use in your social media posts and ads, and how your front liners talk to your customers. It’s what you say your company is, but — more…

You need to do some banking, but your banking app is on a fritz. Good thing you can do what you must do online through your bank’s website. So, you type in the bank website’s uniform resource locator (URL) address on your browser bar, which lands you on your bank’s website. There, you notice that…

Your brand is your organization’s most valuable asset, which is why it needs to be developed and managed as meticulously as possible while still aligning it with your core values and mission. That being said, it is impossible to achieve this without utilizing a thorough brand strategy that has been designed to set your organization…

Did you know that first impressions happen way before customers step inside a store? The truth is, people can come up with an opinion about your company even before they see your place of business. This is all because of your visual identity. You see, when it comes to branding, what people see often anchors…

Regardless of their size and where you put them, your logo plays a crucial role in the success of your business. Your company logo appears on your website, business cards, letterhead, apparel, and both traditional and online marketing and advertising materials. It is an element that facilitates and boosts brand recall among your potential customers.…

To say that the coronavirus pandemic has thrown the world off-kilter is an understatement. Much has changed since the news broke out about the virus, including how people use e-commerce in their daily lives. Along with the economic slowdown and shifting priorities, your corporate branding strategy should also adapt to the changing times. In the…

Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty.  One of the greatest problems that…

What do Apple, Burberry, and Volvo have in common? Aside from being known as global brands, these brands have, at one time, gone through a rebranding process. As they enjoy the fruits of their labors today, find out what lessons can be gained from their rebranding journey. If you plan to embark on the same…