Color Psychology in Branding: Understanding the Emotional Impact of Colors

Imagine stepping into a world devoid of colors—a world where everything is black and white. Sounds dull, doesn’t it? That’s because colors have a profound impact on our emotions and perceptions. In branding, colors play a crucial role in shaping how consumers view and interact with a brand. In the vibrant world of branding, colors…

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Logo Design: The Art of Creating a Memorable Brand Symbol

Imagine walking down a bustling street, passing by countless shops and businesses. In this sea of logos and brand symbols, only a few will truly capture your attention and stick in your memory. Have you ever wondered what makes these logos so special? How do designers create these memorable brand symbols that become synonymous with…

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Packaging Design: Elevating Your Product’s Visual Appeal and Brand Identity

Getting someone to try your product for the first time? That’s the real challenge. Convincing people to step out of their comfort zone and try something new is no easy feat. It’s like trying to convince someone to trade in their favorite cozy socks for a pair of brand-new, untested socks. Tough sell, but definitely…

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Brand Refresh vs. Rebrand: What Do You Need for Your Business?

It has been 10 years since John started importing and distributing superior-quality floor polishers, grinders, discs, and industrial chemicals from Italy in his market. His business has grown considerably since then. Now, he also distributes couture paints, architectural coatings, and decorative floorings. He has recently expanded his product range to include gypsum boards, decorative wall…

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3 Tips for Marketing Your Brand Identity Design – Translating Strategy to Action

Brand identity design pertains to the process of creating your logo, colors, and even the font on your stationery and website. Your brand identity permeates the language you use in your social media posts and ads, and how your front liners talk to your customers. It’s what you say your company is, but — more…

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How to Inspire Trust Through Brand Consistency in Your E-Commerce Website Design

You need to do some banking, but your banking app is on a fritz. Good thing you can do what you must do online through your bank’s website. So, you type in the bank website’s uniform resource locator (URL) address on your browser bar, which lands you on your bank’s website. There, you notice that…

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Going Full Circle: 5 Tips for Creating a Powerful 360° Marketing Strategy

The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…

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A Bitesize Guide for Developing a New Product Go-To-Market Strategy

A product launch is one of the biggest, most important events businesses can host. When done successfully, this event can generate serious hype around your product, which will boost initial sales and enhance your brand reputation. Since a lot rides on the success of a product launch, organizing one requires long, careful planning. You need…

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5 Proven Tips for Creating a Successful Brand Communication Strategy

During brand development in Dubai, companies need to decide on specific strategies to communicate their core messages. And no, brand communication isn’t just a fancy term for a marketing strategy. While it may have similarities with marketing, brand communication is something entirely different. It is more focused on not just speaking to the audience, but…

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3 Steps for Developing a Mobile Marketing Strategy That Works for Your Business

Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…

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