The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…
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The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…
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Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…
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The Internet has made everything so easy. From learning about all the available product options to actually making the purchase, the World Wide Web serves as a primary channel for almost every stage of the buying process. But while it helps companies reach farther than they did before, the Internet has also made implementing a…
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There are many things you need to think about when starting a restaurant, including equipment and tools acquisition, vendor search, logistics, and location. Aside from these, the menu is also crucial to the success of any food business. After all, it carries your restaurant’s entire product line and serves as a way to showcase what…
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It’s now been a year since the global pandemic began. And since then, many things have changed. E-commerce has soared, brick-and-mortar businesses have taken a hit, and consumers have adapted to the trends, challenging the way search engine marketing is done. The catch is that if you don’t try to adapt your company’s marketing to…
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Every brand needs a customized social media strategy based on its current social media goals, standing, and resources. And while every aspect of social media seems to depend on a set of independent factors, there are some basic elements you need to have in place to ensure your brand is taking full advantage of its…
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To say that the coronavirus pandemic has thrown the world off-kilter is an understatement. Much has changed since the news broke out about the virus, including how people use e-commerce in their daily lives. Along with the economic slowdown and shifting priorities, your corporate branding strategy should also adapt to the changing times. In the…
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Events and experiences have always been crucial to the messaging element of your brand strategy. It is not possible to rely on the strength of products and services alone. Brand experiences provide interactive moments. These entice potential customers, strengthen relationships with existing customers, and promote engagement and brand loyalty. One of the greatest problems that…
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Brand communication is an integral part of creating and maintaining a strong brand, and that has never been more true than it is in the post-pandemic world. As the top communication agency in Dubai, Yellow Branding knows how effective brand communication strategy can be when done correctly. If you are looking to keep your brand…
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