Your brand is your organization’s most valuable asset, which is why it needs to be developed and managed as meticulously as possible while still aligning it with your core values and mission.
That being said, it is impossible to achieve this without utilizing a thorough brand strategy that has been designed to set your organization up for success.
To learn more, read on for the hows and whys of building a winning brand strategy from the leading brand strategy agency in Dubai.
1. Why is a brand important?
In many cases, the concept of a “brand” can be hard to define—not because there is nothing to be said about it but because there is too much. Your brand is an all-encompassing feeling that brings together all elements of your company.
While the essence of your brand may be intangible, it is exceptionally powerful as it embodies how a customer feels when they think of you. In other words, the result of your brand is the emotional connection you create with your target market.
Of course, feelings are powerful and can lead to significant benefits for your company. For starters, organizations that have strong brands experience greater customer loyalty and increased success from word-of-mouth marketing.
A strong brand also significantly helps you to stand out from the competition, which, in turn, gives you the opportunity to charge higher prices for your products or services.
However, it is essential to note that the realization of your brand exists in consumers’ minds, meaning that you can’t completely control it. Instead, you have to indirectly manage it through a robust brand strategy.
2. How does a brand strategy help?
Given the fact that almost every action (or inaction) you take can affect your brand, you need to have a clear idea of which to embark on and what changes to make to move your brand in a positive direction.
You may also be confused about the kind of brand you want to have and what your target market is looking for in the brands they support. All of these questions (and plenty more) are the reason that brand strategy is so important.
Your brand strategy plots out the plans and tactics your organization is going to use to ensure you create and maintain a positive brand experience. It is the cohesive thinking behind planning how to influence the way your brand is received.
Moreover, it produces the roadmap to ensure everyone internally is on the same page about where your brand is going and what you need to do (and not do) to get there.
Unfortunately, too many organizations try to operate without a brand strategy, making it almost impossible to move in the right direction. Without a brand strategy, communication can be confusing, opportunities may be overlooked, and there are no benchmarks to judge what is working and what is not.
3. How does a brand strategy benefit a company?
Hopefully, in all other aspects of your business, you don’t jump into something without a strategic plan behind it. The same should be true of your branding efforts. But, if you still aren’t convinced about the importance of having a brand strategy, here are some additional benefits.
First and foremost, the process of creating a brand strategy forces you to think deeply about your core values. Then, to effectively share and communicate these core values to your target market, you need to know what they are and how you can embody them throughout your business. You may also discover pain points in your brand experience during this time, which can be mitigated through brand strategy.
Once you have a brand strategy, it becomes much easier for your team to navigate what actions align with the overall brand and which ones don’t. Of course, every brand doesn’t need to do everything and doesn’t need to be seen everywhere, but it can be challenging to know where you should be if you aren’t sure what your brand is all about.
Rather than jumping onto every marketing trend, your brand strategy will inform you where you should focus your efforts.
Ultimately, focus is the purpose of brand strategy. To achieve tremendous success and have your ROIs rewarded significantly, you have to cut out all the noise and focus on what makes sense for your brand and your target market.
The reason that so many organizations fail to develop a coherent brand strategy is that it is incredibly challenging to do. Therefore, it is highly recommended that you work with brand strategy consultants who are skilled and experienced at this type of work.
Rather than wasting time trying to get it right, working with a leading branding agency in Dubai like Yellow Branding will ensure that your brand strategy is aligned with your values.
We’ll also ensure your brand reflects your mission, and is effective in eliciting the desired emotional response in your target market.
Reach out to us today to learn how we can help take your brand and company to the next level.