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Financial and IndustrialMay 29, 2022May 30, 2022

Going Full Circle: 5 Tips for Creating a Powerful 360° Marketing Strategy

The 360° approach to marketing is not exactly new in the field of advertising and branding. Coca-Cola has been carrying out 360-degree multichannel campaigns for years with such amazing results that it seems the brand will continue adapting and employing this strategy. If you haven’t tried using a 360° marketing strategy before and want to…

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Financial and IndustrialMarch 29, 2022October 19, 2022

The 4 Best Practices for Building Your First B2B Omnichannel Marketing Strategy

The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…

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Financial and IndustrialFebruary 15, 2022May 30, 2022

A Bitesize Guide for Developing a New Product Go-To-Market Strategy

A product launch is one of the biggest, most important events businesses can host. When done successfully, this event can generate serious hype around your product, which will boost initial sales and enhance your brand reputation. Since a lot rides on the success of a product launch, organizing one requires long, careful planning. You need…

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Mobile marketing strategy
Financial and IndustrialDecember 7, 2021May 30, 2022

3 Steps for Developing a Mobile Marketing Strategy That Works for Your Business

Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…

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Businesswoman with Megaphone
Financial and IndustrialSeptember 29, 2021May 30, 2022

What You Need to Know About Working With a Marketing Consultant Today

Marketing is a crucial element every business needs to grow and generate sales. For this reason, improving your efforts and campaigns should be an ongoing process, and you have to be open to trying out different strategies to achieve your goals. Working with a marketing consultant is one of the strategies you can consider to…

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Girl with face mask
Financial and IndustrialMarch 8, 2021May 30, 2022

4 Marketing Mistakes to Avoid During and After the Coronavirus Crisis

It’s now been a year since the global pandemic began. And since then, many things have changed. E-commerce has soared, brick-and-mortar businesses have taken a hit, and consumers have adapted to the trends, challenging the way search engine marketing is done.  The catch is that if you don’t try to adapt your company’s marketing to…

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Financial and IndustrialAugust 28, 2020August 30, 2020

3 Ways Brands Can Provide Value During Turbulent Times

As the best branding agency in Dubai, we know how crucial it is for brands to balance consistency with authenticity and flexibility in times of crisis.  During this period of uncertainty, every brand must rise to the challenge. To ensure you are operating as you should under the circumstances, read on for three ways brands…

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Recent Posts

  • Brand Refresh vs. Rebrand: What Do You Need for Your Business?
  • 3 Tips for Marketing Your Brand Identity Design – Translating Strategy to Action
  • How to Inspire Trust Through Brand Consistency in Your E-Commerce Website Design
  • Going Full Circle: 5 Tips for Creating a Powerful 360° Marketing Strategy
  • 3 Marketing Campaign Planning Tips That Get High-Impact Results

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