The head of procurement for a construction company visits your website, clicks on the live chat bubble, and initiates a conversation. The following week, they go on your company’s social media account. A few days later, they shoot you an email requesting a quote for 10,000 units of SDR26 HDPE cable ducting pipes, then a…
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A Bitesize Guide for Developing a New Product Go-To-Market Strategy
A product launch is one of the biggest, most important events businesses can host. When done successfully, this event can generate serious hype around your product, which will boost initial sales and enhance your brand reputation. Since a lot rides on the success of a product launch, organizing one requires long, careful planning. You need…
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3 Steps for Developing a Mobile Marketing Strategy That Works for Your Business
Gone are the days when you can assume that your target customers will interact with your website on a desktop or a laptop. And the days when you can get by without a solid mobile business strategy are long gone as well. Why You Need a Mobile Business Strategy Think of it like this. Suppose…
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What You Need to Know About Working With a Marketing Consultant Today
Marketing is a crucial element every business needs to grow and generate sales. For this reason, improving your efforts and campaigns should be an ongoing process, and you have to be open to trying out different strategies to achieve your goals. Working with a marketing consultant is one of the strategies you can consider to…
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4 Marketing Mistakes to Avoid During and After the Coronavirus Crisis
It’s now been a year since the global pandemic began. And since then, many things have changed. E-commerce has soared, brick-and-mortar businesses have taken a hit, and consumers have adapted to the trends, challenging the way search engine marketing is done. The catch is that if you don’t try to adapt your company’s marketing to…
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3 Ways Brands Can Provide Value During Turbulent Times
As the best branding agency in Dubai, we know how crucial it is for brands to balance consistency with authenticity and flexibility in times of crisis. During this period of uncertainty, every brand must rise to the challenge. To ensure you are operating as you should under the circumstances, read on for three ways brands…
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