Every brand needs a customized social media strategy based on its current social media goals, standing, and resources. And while every aspect of social media seems to depend on a set of independent factors, there are some basic elements you need to have in place to ensure your brand is taking full advantage of its…
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Brand communication is an integral part of creating and maintaining a strong brand, and that has never been more true than it is in the post-pandemic world. As the top communication agency in Dubai, Yellow Branding knows how effective brand communication strategy can be when done correctly. If you are looking to keep your brand…
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Establishing a brand touchpoint is an integral part of creating a brand that thrives. It is used in marketing and promotion to make sure that a company’s target market has the best experience with the brand. Whether you’re the head of the marketing department or the boss of the company, this article can help you…
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Employee engagement has traditionally been seen as an internal matter — one that does not concern anyone else outside the company. However, time has shown that workers can do more for their organizations beyond putting in time at their desks. As a brand strategy agency in Dubai, we know what engaged employees can do to…
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Brand archetypes are employed by some of the most loved companies in the world. Brand archetypes aim to strengthen a brand’s story and are a fantastic way to leave an enduring impression on potential customers. Utilizing an archetype in your brand’s story helps to arouse emotion and generate personal connections between your brand and your…
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Happy Easter from everyone at Yellow! The longest wait of the century is finally over. We’re back with another blog post! Woot woot! JK – of course I was talking about the biggest TV show of all time – Game of Thrones. Winter is finally here (Dubai is burning up, though :)). Because who are…
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