It’s easy to view annual report design as a chore, but viewed correctly, these can be really exciting pieces of graphic design that should be viewed as as an important vehicle through which to tell your brand story to people who have a real interest in your business.

An annual report is a place where you can tell that story slowly, taking time to build a meaningful piece of communication. This is a place where all the best elements of your brand are brought together to help your people better understand the company they are a part of.

While annual reports are financial-heavy, the story woven into those numbers is what becomes so compelling. This is the place to transfer your illustration style into infographics, to showcase your best photography and to display the very best of your brand’s messaging and tone of voice.