Roxy Plus
logo design
Illustration Style
2024
The brief
logo design
Illustration Style
brand identity
advertising
For Roxy Cinemas loyalty program, our aim was to connect with an audience of cinema-goers and movie lovers through targeted communication grounded in the world of film and popular culture.
Client
Roxy Plus
Industry
Technology
The solution
We developed a robust brand for Roxy Plus spanning three different tiers and driven by key elements – including type, color and style – taken from the recently updated Roxy branding. Designed to be flexible and dynamic, the Roxy Plus brand moves easily across media – print, digital and social, as well as animation, 3D cinema graphics and printed advertising.
On approval of the brand, we released a teaser campaign, influenced heavily by key visuals from big summer blockbusters.
A robust campaign followed, taking the idea of loyalty but grounding it in the world of film culture through a newly created Roxy illustration style, as well as quotes and characters from the movies.
