Social Media Management
Social media management is a key service offered by the team at Yellow, where we merge creativity and art with science and data, to deliver engaging and memorable brand experiences. In an age when attention spans are low, and there is an overwhelming amount of content, it is important that your brand creates content that stands out, and responds to the customers and trends quickly. Since our team is agile and proactive, we can jump on and capitalise on trending content when it is a perfect brand fit.
Our social media management scope includes:
Comprehensive social media strategy development – Our strategy covers social media brand purpose, tone of voice, target audience psychographics, content pillars etc. and acts as a guideline for all content creation. The social media strategy is also reviewed on a quarterly and yearly basis with our clients.
Content creation – This includes captions in English and Arabic, creation of graphics, videos, gifs, infographics, blog posts etc. depending on what is relevant for the brand and its audience.
Community management – The main purpose of brand presence on social media is to have a conversation with their existing and potential customers, thus community management is very crucial. We develop a tone of voice and an FAQs sheet in order to always communicate in the brand tone of voice, and we take care of crisis management for our clients as well.
Paid Social Media advertising – Based on client social media KPI’s, we create a media buying strategy, where we consistently split-test different tactics, budgets and audiences, in order to gain insights into our audiences, and capitalise on them.
Reporting and insights – We share weekly and monthly reports, depending on the brand’s requirements, where we report on high-performing content, awareness metrics and conversion metrics.
Influencer outreach – We collaborate with several influencer management agencies to develop a perfect brand-influencer fit in terms of messaging and audience, in order to create campaigns that are authentic for our brands.