Search Engine Optimisation (SEO)
SEO is crucial for your business, because we know that more than 75% of potential customers don’t look at results past the first page when doing a google search. It is important for your brand to be discoverable, during the exact time of customer intent. At Yellow, we begin the SEO process with a discovery and audit phase to analyse your competitors, gather information on search volume, behaviour and keyword analysis and we audit your website to review if it is SEO-optimised and properly indexed. Because different brands have different objectives with their website, from awareness to lead capture to sales on ecommerce websites, we deploy tailor-made SEO strategies based on the clients objectives and timeline.
Once we have agreed upon the strategy and scope, we implement the technical on-page fixes, work on the websites content marketing based on keyword phrases and work on off-page promotions and backlinking. SEO is an always-on process, thus our team consistently works on improving the website ranking and delivering qualified traffic to the website. We also provide monthly SEO reports to keep our clients aware of the changes implemented and how that impacts the website ranking against specific keywords.