When building brand identity, creating advertising campaigns and managing social media channels, it’s important to consider firstly what the content of the images are – the actual story those photographs are trying to tell, and how that story adds value to your brand. It’s easy to capture images that cover a specific topic – to sell a certain product or promote a corporate service; but in building great brands we consider the tone of your image style. Mood, color, depth of field and overall composition all come into play.
It is possible to build brand association through repeated and reinforced use of consistent style and tone. This creates a recognizable image style that can be carried through all media and advertising channels. Your website and digital presence will reflect the same visual values as any outdoor, print or advertising campaign you’re engaged in. Social media will follow a predefined visual logo that conforms to a greater brand purpose.