If you want to make a memorable mark, consistency is crucial. Making sure your presence conveys the look and feel you want for your brand requires continuity all around, from your logo and typography to colour schemes and imagery to the written and spoken words you use.
Consistency requires vigilant awareness and a commitment to your brand values and aesthetics. A solid set of company brand guidelines will make this level of alignment happen.
Corporate branding guidelines help ensure that the elements that make up your brand identity are replicated and implemented accurately across all media channels and every customer touchpoint. Whether you’re launching a social media campaign or designing assets for outdoor advertising, brand guidelines will ensure that every piece of messaging and imagery will be precisely according to the right specifications.
Increasingly, we see brands living largely in the digital space. With established guidelines, you get to set boundaries, provide a long-term framework for how your brand lives online and offline, and work to ensure that the smallest details appear as seamless as possible in every encounter.
As it serves as the blueprint of the whys and hows of communicating your brand, your company brand guidelines need to be neatly documented and accessible to both internal teams and external agencies involved in all forms of branded content. The most effective and creative brand guidelines in Dubai and across the world are driven by data and market perspectives gathered from audience insights and competitor research.
When you work with the right agency, brand guidelines go beyond style and straight deep into the substance of what you stand for.