Tean is Saadiyat Island Resort’s upscale, Arabic dining option. Along with four other venues, it forms a suite of restaurant brands we created for Jumeirah’s five-star hotel.
Brand naming , Logo design and brand identity creation
Each of the five restaurants offers guests different dining experiences: Mare Mare specializes in seafood, Majlis serves tea, coffee and cakes, Tean offers a modern take on cuisine from around the Middle East. We wanted to ensure that each of the brands reflected that unique experience, while fitteing into, and complimented, the greater vision and proposition of the resort.
Certain stylistic choices were carried through into all of the venues – metallic finishes (golds and coppers), patterning and an uncluttered, modern, sense of design found its way into each and every one of the venue’s brand identities. There though, the similarities ended and each brand became its own experience.
Saadiyat Island is renowned for embracing art and culture. From The Louvre, to the Manarat Al Saadiyat, Salwa Zeidan and The Art Gallery at NYU, the island is rich in color and expression. We wanted the Tean brand to both embrace the richness of the food on offer, while reflecting the ethos of the Island’s greater vision.
The brand identity is dynamic. The logo is versatile; it shifts and changes throughout the many applications it appears on – from printed material – (such as coasters and menus) to signage and uniform design.
Working with the team at Jumeirah, we finalized a full suite of restaurant brand applications for Tean, finally compiling the project in a neatly documented brand guidelines document.
You can learn more about the resort here: