As we create brands for a lot of restaurant and hospitality brands, we end up designing and setting a lot of menus. These are pieces of design that, in conjunction with interior design, signage and brand identity, work to help build an overall brand experience.
A lot of time goes into testing, printing and prototyping these menus. Typically we look at flexibility and creating menus that are easily updatable and easy to change over time. We look at durability and explore a range of materials that work best in terms of longevity as well as brand synergy.