FMCG Works

Wael has more than 27 years under his belt within the GCC and the Middle East, with FMCG being an industry where he has extensive experience. From working on several product launches under Danone, and the merger of AlSafi Danone, to leading the rebranding of legacy brands like Barakat, Masafi and Alokozay within Yellow. Wael understands shopper marketing psychology and how to make products stand out on cluttered shelves. He’s our go-to expert for all things FMCG.