We are a Dubai branding agency helping organizations connect with their audiences though a range of different brand tools – words, typography, color, photography, logos, and even illustration.
Illustration is one of those things that may or may not be right for you. Done right though, it can become a powerful, and defining tool for your brand.
Developing a brand illustration style goes beyond a simple one-off illustration commission. It gives you another clearly defined channel through which to convey certain attributes – from brand values and purpose, through to personality and character and, more often than not, allows you to inject a certain amount of emotion – humor, irony, etc – into what could otherwise become fairly dry communication.
Illustration should compliment the overall brand framework, clarifying strategic positioning and helping to distill complex ideas into simple, easily digestible visuals. They give you a viable graphic design tool through which to tell your story across multiple platforms and through different channels – your website, advertising, social media and corporate brand presentations.